Podscribe Data Shows Higher Ad Loads Correlate With Lower Purchase Rates

Podscribe’s Q2 2026 Benchmark Report data highlights how ad loads can impact podcast campaign performance.

Podcast listening statistics 2026 from Edison: Two-thirds of weekly podcast listeners now do most of their listening at home.

Podscribe previewed its Q2 2026 PPB Report in a webinar this week, offering an early look at the data shaping podcast advertising right now.

YouTube adds automatic AI labels when creators skip disclosure. How it works and ,impacts for creators working with sponsors.

ADOPTER’s Adam McNeil joined BetterHelp and MedExpress at The Podcast Show 2026 to break down what it takes to land a podcast sponsorship.

Political ad spending for the 2026 midterms is forecast to hit $10.4 billion. Here’s what it means for DTC brands.

Amazon turns product pages into AI podcasts. Here’s what the fake-podcast strategy reveals about real podcast advertising value.

Podscribe’s Q1 2026 benchmark shows smaller brands pulling 45% incremental purchase lift from podcast advertising.

The top podcast on Netflix is a radio show. For podcasting as an industry, that’s a growth story, not a zero-sum one.

Some podcast hosts keep getting renewed. Others keep getting replaced. The difference is not always what you’d expect.