Signal Hill Report Shows Podcast Ads Deliver Double-Digit Brand Lift
Signal Hill research shows podcast brand lift in the double digits, with purchase intent up with pre-roll, mid-roll and post-roll ads.
The Path to Purchase: Highlights From Sounds Profitable’s Podcast Atlas Research
New research from Sounds Profitable: Listeners appear willing to follow creators wherever they publish, not just within a single format.
Podscribe Data Shows Higher Ad Loads Correlate With Lower Purchase Rates
Podscribe’s Q2 2026 Benchmark Report data highlights how ad loads can impact podcast campaign performance.
Home Is Where The Podcast Is
Podcast listening statistics 2026 from Edison: Two-thirds of weekly podcast listeners now do most of their listening at home.
Sneak Peek: Podscribe’s Q2 2026 PPB Report
Podscribe previewed its Q2 2026 PPB Report in a webinar this week, offering an early look at the data shaping podcast advertising right now.
YouTube Uses AI to Detect AI-Generated Content, Spotify Pushes for Self-Disclosure
YouTube adds automatic AI labels when creators skip disclosure. How it works and ,impacts for creators working with sponsors.
The Podcast Show 2026: What Brands Actually Want
ADOPTER’s Adam McNeil joined BetterHelp and MedExpress at The Podcast Show 2026 to break down what it takes to land a podcast sponsorship.
The 2026 Midterms Are Forecast to Cost $10.4 Billion
Political ad spending for the 2026 midterms is forecast to hit $10.4 billion. Here’s what it means for DTC brands.
Amazon’s Fake Podcasts are a Real Strategy
Amazon turns product pages into AI podcasts. Here’s what the fake-podcast strategy reveals about real podcast advertising value.
Smaller Brands See Bigger Lift
Podscribe’s Q1 2026 benchmark shows smaller brands pulling 45% incremental purchase lift from podcast advertising.
