The IAB’s 2026 Forecast: Opportunities For Podcast Sponsorships

Podcast Ad Spend to Grow 8.6% in 2026 The IAB’s 2026 Outlook Study just dropped. Podcast ad spend is projected to grow 8.6% this year, up from 7.9% in 2025. That puts podcasts ahead of several other digital channels and confirms what many brands have…

Two Nominations Mark ADOPTER’s 10th Anniversary   ADOPTER Media has earned two nominations for Best Ad Read at the 2026 Ambies Awards .Both nominated ads aired on shows produced by QCode/Daylight Media: a Magic Spoon placement on “The Weekly Show with Jon Stewart” (co-produced with…

When podcast sponsorships don’t feel like part of the show, the industry risks repeating radio’s mistakes. A recent Podnews story revealed a tool called PodcastAdBlock that uses AI to download podcast episodes, strip out the ads, and resell the content to listeners as ad-free versions….

As Big Brands Flood The Space, Smarter Strategies Are Critical A recent Digiday piece confirmed something many in podcast advertising already know: the space is more crowded than ever. Networks like Acast reported 41 percent sales growth in Q3 2025, driven almost entirely by major…

Spotify Podcasts On NetFlix By bringing Spotify podcasts to Netflix, both platforms are redefining distribution: Netflix gains steady, personality-driven programming, and Spotify extends its reach to connected TVs where audiences already watch creator content. The collaboration marks a shift in how streaming services view podcasts,…

Podcast Revenue Continues Its Steady Rise The latest eMarketer projections, shared by INSIDERADIO, show steady podcast industry growth through 2029 driven not only by listener demand but by new streaming partnerships expanding where podcasts live. Podcast revenue continues its steady rise. According to new eMarketer…

Q4 Industry Reports Tell the Same Story October has arrived, and with it comes a crowded, competitive landscape for brands trying to capture consumer attention. Industry reports for Q4 all point to the same reality: this year’s Q4 will be more complex than any in…

Advertising Week 2025 |October 6-9, 2025 Advertising Week New York 2025 kicks off October 6 and runs through the 9th, bringing together more than 1,200 speakers and attendees from over 60 countries. It’s one of those events where you can find the entire advertising, media,…

AI Disclosure In The Podcast Industry  When The Hollywood Reporter published “5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode” about Inception Point AI’s plan to churn out thousands of shows weekly, it sparked immediate industry reaction. In podcasting, AI is used behind the…