Podcasts Overtake Radio in Talk Audio

Research data shows podcasts now capture 40% of talk audio listening, passing radio for the first time. Here’s what it means for advertisers.

The IAB is proposing new legislation aimed at preventing AI companies from using publisher content without compensation.

IAB forecast projects podcast advertising to grow 8.6% in 2026. See where budgets are shifting, and what this means for your campaigns.

ADOPTER Media earns a 2026 Ambies nomination for Best Ad Read for its Magic Spoon placement on The Weekly Show with Jon Stewart.

When podcast ads stop feeling native, performance suffers. Here’s why listening experience, trust, and ad discipline now shape results.

Podcast advertising is maturing. Discover why emerging and mid scale advertisers still have room to win and how the landscape is shifting.

Netflix and Spotify’s new partnership shifts podcast distribution, expanding podcasts into streaming and competing directly with YouTube.

Podcast sponsorship revenue is expected to reach $3.7B by 2029, capturing 40% of digital audio revenue. Podcast ads are streaming.

ADOPTER Media reports on how evolving consumer behavior, and Podscribe data are shaping podcast and YouTube ad performance during Q4.

ADOPTER Media is at Advertising Week New York 2025. Sharing insights on podcast and YouTube advertising with attendees.