ADOPTER Media at Advertising Week New York 2025
Advertising Week 2025 |October 6-9, 2025 Advertising Week New York 2025 kicks off October 6 and runs through the 9th, bringing together more than 1,200 speakers and attendees from over 60 countries. It’s one of those events where you can find the entire advertising, media,…
As AI Podcasts Emerge, Advertisers Need Disclosure Now
AI Disclosure In The Podcast Industry When The Hollywood Reporter published “5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode” about Inception Point AI’s plan to churn out thousands of shows weekly, it sparked immediate industry reaction. In podcasting, AI is used behind the…
AdStops: Podcast Advertising on Track
First-Ever Podcast Dedicated to the Behind-the-Scenes World of Ad Operations in Podcast Advertising ADOPTER Media Launches New Podcast: AdStops: Podcast Advertising on Track LAS VEGAS, NV, March 4, 2025 – ADOPTER Media today announced the launch of AdStops: Podcast Advertising on Track, a podcast that…
The Podcast and YouTube Ads That Stuck with Us
As we wrap up the year, we wanted to highlight some of the most memorable podcast and YouTube ads we came across. Whether it was a host’s delivery, humor, or the perfect alignment between product and audience, these ads stood out for a reason. Our…
Podcast Advertising Market Research Report
Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as the “Super Bowl” of podcast advertising. With the U.S. election spotlighting the medium with presidential interviews garnering over 100M total…
Podcast Advertising Sold Me On It: What I Bought and Loved
At ADOPTER Media, we live podcast advertising. Every day, we hear hosts pitch everything from meal kits to mattresses. Some might think constant exposure would make us immune, but here’s the surprise twist: even the most seasoned ad experts among us are captivated by ads…
2024 Is The “Podcast” Election
You may have seen the headlines-or perhaps you’ve heard them. We’re in the middle of a podcast election. Many are even saying 2024 is the “podcast” election. Presidential candidates are shifting away from the polished, soundbite-heavy interviews we remember from our parents’ TV screens. Instead,…
YouTube and Shopify Partnership: Will it Deliver?
In 2022, the Spotify and YouTube Partnership aimed at empowering content creators by allowing them to search and tag select brands in their videos. While the concept was intriguing, it was limited, offering access to only a few hundred brands. Now, in 2024, the partnership…
The Standard for Authentic Podcast Advertising & YouTube Sponsorships: Limits on AI and Voice Cloning for Host-Read Ads
Podcast advertising and YouTube sponsorships thrive on the genuine connection between a host and their audience. At ADOPTER Media, we champion innovation and technology to enhance our workflows, yet we stand firm in our commitment to authenticity. To that end, our Insertion Orders will now…
Advertising Strategies: The Power of Independent Podcasters
Podcast sponsorship experts ADOPTER Media’s Glenn Rubenstein and Athletic Greens’ Martha Gallant discuss the benefits of sponsoring independent podcasts.Check out their chat below! (Live from the X Fronts) GR: I’m Glenn Rubenstein from the podcast advertising agency ADOPTER Media. I am here today to talk…
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