The Standard for Authentic Podcast Advertising & YouTube Sponsorships: Limits on AI and Voice Cloning for Host-Read Ads
Podcast advertising and YouTube sponsorships thrive on the genuine connection between a host and their audience. At ADOPTER Media, we champion innovation and technology to enhance our workflows, yet we stand firm in our commitment to authenticity. To that end, our Insertion Orders will now…
Advertising Strategies: The Power of Independent Podcasters
Podcast sponsorship experts ADOPTER Media’s Glenn Rubenstein and Athletic Greens’ Martha Gallant discuss the benefits of sponsoring independent podcasts.Check out their chat below! (Live from the X Fronts) GR: I’m Glenn Rubenstein from the podcast advertising agency ADOPTER Media. I am here today to talk…
The First Podcast Ad I Ever Heard
The first podcast ad that I ever heard was on The Adam Carolla Show. This was back in 2010. It was a different time. Long before anyone had the know-how to write an ultimate guide to podcast advertising. The phrasing and introduction now seem common,…
The MP3 Made Podcasts Possible
The MP3 was recently declared dead by its creators, although you wouldn’t know it in the world of podcasts. Podcasting owes a lot of its success to the MP3 format. In fact, the current podcast industry probably wouldn’t exist without it. Disclaimer: Podcasting has always had a broad landscape. Dozens…
Mangrate’s Podcast Ad Journey
In my podcast advertising book, I discuss the first podcast sponsorship I ever heard, which was the ManGrate ads on the Adam Carolla Show in 2010. In this episode, we’re going to get the story behind that ad campaign. I recently had the chance to…
Podcast Ad Sales Isn’t About Selling
I began my career in podcast ad sales back in 2012. I was working at TWiT as the Director of Marketing, when an opportunity arose to be a part of the CEO’s recently formed in-house sales team. Within days, I was given a lead for a potential…
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