The AMP Accords Are Here Today the Alliance for Measurement in Podcasting (AMP) published its AMP Accords: three ratified proposals answering what a podcast is, how exposure should be measured, and how advertising should be attributed. We’ve read them closely. We endorse them. Here’s a summary, our take, and nine…
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76% of Brands Surveyed Running Podcast Campaigns Advertiser interest in podcast advertising has reached its highest level in twelve years of tracking, according to the latest Podcast Download – Spring 2026 Report from Cumulus Media and Signal Hill Insights. The report combines two complementary studies: an Advertiser Perceptions survey of…
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Inside the Signal Hill Report A new report from Signal Hill Insights shows that pre-roll, mid-roll and post-roll podcast ads generate meaningful improvements in brand perception, consideration and purchase intent. The 2026 Benchmark Report focuses on brand lift data from 24,922 consumers exposed to standard podcast ads, using studies conducted…
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The Podcast Atlas Study New research from Sounds Profitable is challenging one of podcasting’s biggest debates: audio versus video. Instead of treating the two as competing formats, The Podcast Atlas suggests they each play a distinct role within a broader creator ecosystem. The study, The Podcast Atlas, was unveiled during…
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Higher Ad Loads Can Impact Performance Podscribe’s Q2 2026 Performance Benchmark Report is packed with data on attribution, incrementality, audience buying, and YouTube performance. One metric caught our attention: podcast ad load. While podcast ad load dipped slightly in Q1, the longer-term trend remains elevated. And according to Podscribe’s data,…
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At-Home Listening Keeps Climbing Edison’s Podcast Consumer 2026 shows at-home listening climbing year after year, and it’s changing where, and how, brands reach their audience. Podcasts are well known for keeping listeners company on the move, but the medium’s reach has expanded. Two-thirds of weekly podcast listeners now do most…
Read More"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
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