New research from Sounds Profitable finds that 34% of podcast consumers started within the past year, while video viewing and platform preferences continue to evolve.
When YouTube changed how it counts public views, ADOPTER Media invited two competitors, Oxford Road and Right Side Up, to share a stage at the Sounds Profitable Business Summit. Here’s what the three buyers said about pricing YouTube in 2027.
YouTube’s new view counting inflates numbers without adding engagement. ADOPTER Media is holding the line: all 2027 Insertion Orders will define a “YouTube view” as an “Engaged View.” Here’s what that means for advertisers, creators, and networks.
New research finds weekly podcast listeners spend far more of their television time with ad-free content than the average American, putting them beyond the reach of traditional TV advertising.
New research finds weekly podcast listeners spend far more of their television time with ad-free content than the average American, putting them beyond the reach of traditional TV advertising.
Host-read podcast ads are content. Sponsored, yes. But if it’s in the podcast and the host delivers it, it’s part of the episode. We need to protect them.
"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
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