As Big Brands Flood The Space, Smarter Strategies Are Critical A recent Digiday piece confirmed something many in podcast advertising already know: the space is more crowded than ever. Networks like Acast reported 41 percent sales growth in Q3 2025, driven almost entirely by major advertisers. CEO Greg Glenday specifically…
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Spotify Podcasts On NetFlix By bringing Spotify podcasts to Netflix, both platforms are redefining distribution: Netflix gains steady, personality-driven programming, and Spotify extends its reach to connected TVs where audiences already watch creator content. The collaboration marks a shift in how streaming services view podcasts, not as side content, but…
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Podcast Revenue Continues Its Steady Rise The latest eMarketer projections, shared by INSIDERADIO, show steady podcast industry growth through 2029 driven not only by listener demand but by new streaming partnerships expanding where podcasts live. Podcast revenue continues its steady rise. According to new eMarketer data, U.S. podcast ad spending…
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Q4 Industry Reports Tell the Same Story October has arrived, and with it comes a crowded, competitive landscape for brands trying to capture consumer attention. Industry reports for Q4 all point to the same reality: this year’s Q4 will be more complex than any in recent memory. Longer algorithm learning…
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Advertising Week 2025 |October 6-9, 2025 Advertising Week New York 2025 kicks off October 6 and runs through the 9th, bringing together more than 1,200 speakers and attendees from over 60 countries. It’s one of those events where you can find the entire advertising, media, and creative world in one…
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AI Disclosure In The Podcast Industry When The Hollywood Reporter published “5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode” about Inception Point AI’s plan to churn out thousands of shows weekly, it sparked immediate industry reaction. In podcasting, AI is used behind the scenes for a variety of…
Read More"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
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