New research finds weekly podcast listeners spend far more of their television time with ad-free content than the average American, putting them beyond the reach of traditional TV advertising.
Host-read podcast ads are content. Sponsored, yes. But if it’s in the podcast and the host delivers it, it’s part of the episode. We need to protect them.
Owl & Co. found podcast companies generated $9.2 billion in 2025, with video monetization driving much of the industry’s growth.
The AMP accords, proposed new podcast measurement standards, have arrived. Here’s our take on what they get right and our proposed additions.
The Podcast Download Spring 2026 Report finds advertiser spending intent at twelve-year highs, with 76% of brands already buying.
Signal Hill research shows podcast brand lift in the double digits, with purchase intent up with pre-roll, mid-roll and post-roll ads.
"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
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