Sneak Peek: Podscribe’s Q2 2026 PPB Report

Person with a dog viewing the Podscribe Q2 2026 Performance Benchmark Report pre-request page on a laptop

The Data Shaping Podcast Advertising Right Now Podscribe previewed its Q2 2026 Podcast Performance Benchmark Report in a webinar this week, offering an early look at where podcast advertising is heading. The full report drops soon, and Podscribe’s AI chatbot is making data like this easier than ever to put…

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YouTube Uses AI to Detect AI-Generated Content, Spotify Pushes for Self-Disclosure

Video player frame showing a YouTube altered or synthetic content label, AI detection magnifier, Spotify Verified badge, and an AI daily brief feature, with a robot hand reaching in

YouTube Adds Automatic AI Labels AI labels on YouTube are not new. Since 2024, the platform has asked creators to flag when they use realistic AI, the kind of content a viewer could mistake for a real person, place, or event. For creators, that meant ticking a box in YouTube…

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The Podcast Show 2026: What Brands Actually Want

The main hall at The Podcast Show 2026 in London, with the Creator Stage and partner banners overhead

On Stage at The Podcast Show On Wednesday, May 20 at The Podcast Show 2026 in London, a panel that has overseen hundreds of millions in podcast and influencer ad spend, on both sides of the table, took live questions from the room on the Ask The Experts Stage at…

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The 2026 Midterms Are Forecast to Cost $10.4 Billion

Person wearing over-ear headphones listening to a news podcast on a smartphone, illustrating how DTC brands are navigating podcast advertising during the 2026 midterm election ad spending surge

How Podcast Advertising Holds Up in Surge Years Political media spending for the 2026 midterm cycle is forecast to reach $10.4 billion, with a potential ceiling of $11.8 billion, according to Kinetiq Political Insights (KPI). That puts 2026 on track to be the most expensive midterm in U.S. history. While…

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Amazon’s Fake Podcasts are a Real Strategy

Laptop displaying Amazon Hear the Highlights with shopping cart full of products including headphones

Inside Amazon’s Hear the Highlights Amazon’s “Hear the Highlights,” the AI-narrated audio summaries on product pages hosted by two synthetic voices, has quietly been live since May 2025. So why is everyone tweeting about it now? Two reasons. The feature just expanded across millions of products in the Amazon Shopping…

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Smaller Brands See Bigger Lift

Q1 2026 Podscribe Performance Benchmark Report displayed on a desktop monitor

Podscribe’s Q1 2026 Report Highlights Podscribe’s Q1 2026 benchmark report is out. There’s plenty in it for brands thinking about their 2026 mix. Start with the lift numbers. Smaller advertisers, the ones with under a million monthly site visitors, are pulling 45% incremental purchase lift from podcast campaigns. That’s roughly twice…

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"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."

- Jordan Meiselas, Meidas Touch

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