Podcast Listeners Spend 44% More of Their TV Time With Ad-Free Content
New research finds weekly podcast listeners spend far more of their television time with ad-free content than the average American, putting them beyond the reach of traditional TV advertising.
Host-Read Podcast Ads Are Content
Host-read podcast ads are content. Sponsored, yes. But if it’s in the podcast and the host delivers it, it’s part of the episode. We need to protect them.
Podcast Companies Grew Fastest by Monetizing Video, New Report Finds
Owl & Co. found podcast companies generated $9.2 billion in 2025, with video monetization driving much of the industry’s growth.
The AMP Accords and the Evolution of Podcast Measurement: Our Take
The AMP accords, proposed new podcast measurement standards, have arrived. Here’s our take on what they get right and our proposed additions.
Advertiser Interest in Podcast Advertising Hits a Twelve-Year High
The Podcast Download Spring 2026 Report finds advertiser spending intent at twelve-year highs, with 76% of brands already buying.
Signal Hill Report Shows Podcast Ads Deliver Double-Digit Brand Lift
Signal Hill research shows podcast brand lift in the double digits, with purchase intent up with pre-roll, mid-roll and post-roll ads.
The Path to Purchase: Highlights From Sounds Profitable’s Podcast Atlas Research
New research from Sounds Profitable: Listeners appear willing to follow creators wherever they publish, not just within a single format.
Podscribe Data Shows Higher Ad Loads Correlate With Lower Purchase Rates
Podscribe’s Q2 2026 Benchmark Report data highlights how ad loads can impact podcast campaign performance.
Home Is Where The Podcast Is
Podcast listening statistics 2026 from Edison: Two-thirds of weekly podcast listeners now do most of their listening at home.
Sneak Peek: Podscribe’s Q2 2026 PPB Report
Podscribe previewed its Q2 2026 PPB Report in a webinar this week, offering an early look at the data shaping podcast advertising right now.
