The AMP Accords and the Evolution of Podcast Measurement: Our Take
The AMP Accords Are Here Today the Alliance for Measurement in Podcasting (AMP) published its AMP Accords: three ratified proposals answering what a podcast is, how exposure should be measured, and how advertising should be attributed. We’ve read them closely. We endorse them. Here’s a…
Advertiser Interest in Podcast Advertising Hits a Twelve-Year High
76% of Brands Surveyed Running Podcast Campaigns Advertiser interest in podcast advertising has reached its highest level in twelve years of tracking, according to the latest Podcast Download – Spring 2026 Report from Cumulus Media and Signal Hill Insights. The report combines two complementary studies:…
Signal Hill Report Shows Podcast Ads Deliver Double-Digit Brand Lift
Inside the Signal Hill Report A new report from Signal Hill Insights shows that pre-roll, mid-roll and post-roll podcast ads generate meaningful improvements in brand perception, consideration and purchase intent. The 2026 Benchmark Report focuses on brand lift data from 24,922 consumers exposed to standard…
The Path to Purchase: Highlights From Sounds Profitable’s Podcast Atlas Research
The Podcast Atlas Study New research from Sounds Profitable is challenging one of podcasting’s biggest debates: audio versus video. Instead of treating the two as competing formats, The Podcast Atlas suggests they each play a distinct role within a broader creator ecosystem. The study, The…
Podscribe Data Shows Higher Ad Loads Correlate With Lower Purchase Rates
Higher Ad Loads Can Impact Performance Podscribe’s Q2 2026 Performance Benchmark Report is packed with data on attribution, incrementality, audience buying, and YouTube performance. One metric caught our attention: podcast ad load. While podcast ad load dipped slightly in Q1, the longer-term trend remains elevated….
Home Is Where The Podcast Is
At-Home Listening Keeps Climbing Edison’s Podcast Consumer 2026 shows at-home listening climbing year after year, and it’s changing where, and how, brands reach their audience. Podcasts are well known for keeping listeners company on the move, but the medium’s reach has expanded. Two-thirds of weekly…
Sneak Peek: Podscribe’s Q2 2026 PPB Report
The Data Shaping Podcast Advertising Right Now Podscribe previewed its Q2 2026 Podcast Performance Benchmark Report in a webinar this week, offering an early look at where podcast advertising is heading. The full report drops soon, and Podscribe’s AI chatbot is making data like this…
YouTube Uses AI to Detect AI-Generated Content, Spotify Pushes for Self-Disclosure
YouTube Adds Automatic AI Labels AI labels on YouTube are not new. Since 2024, the platform has asked creators to flag when they use realistic AI, the kind of content a viewer could mistake for a real person, place, or event. For creators, that meant…
The Podcast Show 2026: What Brands Actually Want
On Stage at The Podcast Show On Wednesday, May 20 at The Podcast Show 2026 in London, a panel that has overseen hundreds of millions in podcast and influencer ad spend, on both sides of the table, took live questions from the room on the…
The 2026 Midterms Are Forecast to Cost $10.4 Billion
How Podcast Advertising Holds Up in Surge Years Political media spending for the 2026 midterm cycle is forecast to reach $10.4 billion, with a potential ceiling of $11.8 billion, according to Kinetiq Political Insights (KPI). That puts 2026 on track to be the most expensive…
