YouTube Uses AI to Detect AI-Generated Content, Spotify Pushes for Self-Disclosure
YouTube Adds Automatic AI Labels AI labels on YouTube are not new. Since 2024, the platform has asked creators to flag when they use realistic AI, the kind of content a viewer could mistake for a real person, place, or event. For creators, that meant…
The Podcast Show 2026: What Brands Actually Want
On Stage at The Podcast Show On Wednesday, May 20 at The Podcast Show 2026 in London, a panel that has overseen hundreds of millions in podcast and influencer ad spend, on both sides of the table, took live questions from the room on the…
The 2026 Midterms Are Forecast to Cost $10.4 Billion
How Podcast Advertising Holds Up in Surge Years Political media spending for the 2026 midterm cycle is forecast to reach $10.4 billion, with a potential ceiling of $11.8 billion, according to Kinetiq Political Insights (KPI). That puts 2026 on track to be the most expensive…
Amazon’s Fake Podcasts are a Real Strategy
Inside Amazon’s Hear the Highlights Amazon’s “Hear the Highlights,” the AI-narrated audio summaries on product pages hosted by two synthetic voices, has quietly been live since May 2025. So why is everyone tweeting about it now? Two reasons. The feature just expanded across millions of…
Smaller Brands See Bigger Lift
Podscribe’s Q1 2026 Report Highlights Podscribe’s Q1 2026 benchmark report is out. There’s plenty in it for brands thinking about their 2026 mix. Start with the lift numbers. Smaller advertisers, the ones with under a million monthly site visitors, are pulling 45% incremental purchase lift from…
The Top Podcast on Netflix Is a Radio Show
Netflix Viewers Are Showing Up for Something Familiar Samba TV just released the first-ever Netflix Podcast Ranker, covering Q1 2026. Coming in at number one is The Breakfast Club, accounting for over 40% of all Netflix podcast views, with 3x the views of the #2…
This $300 Upgrade Can Make Your YouTube Ads Look Like A Million Bucks
The Difference is Not What You’d Expect A good podcast sponsorship performs, but a great podcast sponsorship goes beyond the numbers. Some hosts are marquee partnerships, while others are often debatable renewals. The difference is not always what you’d expect… and sometimes it comes down…
Smarter Deals. Clearer Measurement. Stronger Podcast Sponsorship Campaigns.
ADOPTER Media on Stage The question about podcast advertising in 2026 is no longer about whether or not it works. It is about how to make it work better. How to structure deals that hold up. How to measure formats that are growing faster than…
Podcasts Overtake Radio in Talk Audio
From 10% to 40% in a Decade For the first time ever, podcasts have passed AM/FM radio as the top platform for talk audio. Edison Research’s latest Share of Ear data shows that as of Q4 2025, podcasts now capture 40% of daily non-music listening…
IAB Pushes Legislation to Stop AI From Gutting Publishers
Technology Should Enhance Authenticity Over the last few years, we’ve shared our thoughts about AI’s impact on podcasting. We called out mass-produced AI podcast slop and pushed for clear disclosure standards because audiences deserve to know when content is AI-generated. And we’ve been consistent about…
