ADOPTER Media, Oxford Road, and Right Side Up Align on YouTube Measurement for 2027 

When YouTube changed how it counts public views, ADOPTER Media invited two competitors, Oxford Road and Right Side Up, to share a stage at the Sounds Profitable Business Summit. Here’s what the three buyers said about pricing YouTube in 2027.

YouTube’s new view counting inflates numbers without adding engagement. ADOPTER Media is holding the line: all 2027 Insertion Orders will define a “YouTube view” as an “Engaged View.” Here’s what that means for advertisers, creators, and networks.

New research finds weekly podcast listeners spend far more of their television time with ad-free content than the average American, putting them beyond the reach of traditional TV advertising.

New research finds weekly podcast listeners spend far more of their television time with ad-free content than the average American, putting them beyond the reach of traditional TV advertising.

Host-read podcast ads are content. Sponsored, yes. But if it’s in the podcast and the host delivers it, it’s part of the episode. We need to protect them.

Owl & Co. found podcast companies generated $9.2 billion in 2025, with video monetization driving much of the industry’s growth.

The AMP accords, proposed new podcast measurement standards, have arrived. Here’s our take on what they get right and our proposed additions.

The Podcast Download Spring 2026 Report finds advertiser spending intent at twelve-year highs, with 76% of brands already buying.

Signal Hill research shows podcast brand lift in the double digits, with purchase intent up with pre-roll, mid-roll and post-roll ads.

New research from Sounds Profitable: Listeners appear willing to follow creators wherever they publish, not just within a single format.