Amazon turns product pages into AI podcasts. Here’s what the fake-podcast strategy reveals about real podcast advertising value.
Podscribe’s Q1 2026 benchmark shows smaller brands pulling 45% incremental purchase lift from podcast advertising.
The top podcast on Netflix is a radio show. For podcasting as an industry, that’s a growth story, not a zero-sum one.
Some podcast hosts keep getting renewed. Others keep getting replaced. The difference is not always what you’d expect.
Better deals, better measurement, better results. What ADOPTER Media learned about podcast sponsorship campaigns from two stages this March.
Research data shows podcasts now capture 40% of talk audio listening, passing radio for the first time. Here’s what it means for advertisers.
"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
Featured Education Posts
Book a free consultation to find out if your brand is ready for podcast advertising!