The Podcast Download Spring 2026 Report finds advertiser spending intent at twelve-year highs, with 76% of brands already buying.
Signal Hill research shows podcast brand lift in the double digits, with purchase intent up with pre-roll, mid-roll and post-roll ads.
New research from Sounds Profitable: Listeners appear willing to follow creators wherever they publish, not just within a single format.
Podscribe’s Q2 2026 Benchmark Report data highlights how ad loads can impact podcast campaign performance.
Podcast listening statistics 2026 from Edison: Two-thirds of weekly podcast listeners now do most of their listening at home.
Podscribe previewed its Q2 2026 PPB Report in a webinar this week, offering an early look at the data shaping podcast advertising right now.
"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
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