From 10% to 40% in a Decade For the first time ever, podcasts have passed AM/FM radio as the top platform for talk audio. Edison Research’s latest Share of Ear data shows that as of Q4 2025, podcasts now capture 40% of daily non-music listening time among Americans 13+. AM/FM…
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Technology Should Enhance Authenticity Over the last few years, we’ve shared our thoughts about AI’s impact on podcasting. We called out mass-produced AI podcast slop and pushed for clear disclosure standards because audiences deserve to know when content is AI-generated. And we’ve been consistent about one thing: technology should enhance…
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Podcast Ad Spend to Grow 8.6% in 2026 The IAB’s 2026 Outlook Study just dropped. Podcast ad spend is projected to grow 8.6% this year, up from 7.9% in 2025. That puts podcasts ahead of several other digital channels and confirms what many brands have experienced: podcast sponsorships work. According…
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Two Nominations Mark ADOPTER’s 10th Anniversary ADOPTER Media has earned two nominations for Best Ad Read at the 2026 Ambies Awards .Both nominated ads aired on shows produced by QCode/Daylight Media: a Magic Spoon placement on “The Weekly Show with Jon Stewart” (co-produced with Daylight Media), and an Ollie…
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When podcast sponsorships don’t feel like part of the show, the industry risks repeating radio’s mistakes. A recent Podnews story revealed a tool called PodcastAdBlock that uses AI to download podcast episodes, strip out the ads, and resell the content to listeners as ad-free versions. On the surface, this looks…
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As Big Brands Flood The Space, Smarter Strategies Are Critical A recent Digiday piece confirmed something many in podcast advertising already know: the space is more crowded than ever. Networks like Acast reported 41 percent sales growth in Q3 2025, driven almost entirely by major advertisers. CEO Greg Glenday specifically…
Read More"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
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