Some podcast hosts keep getting renewed. Others keep getting replaced. The difference is not always what you’d expect.
Better deals, better measurement, better results. What ADOPTER Media learned about podcast sponsorship campaigns from two stages this March.
Research data shows podcasts now capture 40% of talk audio listening, passing radio for the first time. Here’s what it means for advertisers.
The IAB is proposing new legislation aimed at preventing AI companies from using publisher content without compensation.
IAB forecast projects podcast advertising to grow 8.6% in 2026. See where budgets are shifting, and what this means for your campaigns.
ADOPTER Media earns a 2026 Ambies nomination for Best Ad Read for its Magic Spoon placement on The Weekly Show with Jon Stewart.
"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
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