Netflix and Spotify’s new partnership shifts podcast distribution, expanding podcasts into streaming and competing directly with YouTube.
Podcast sponsorship revenue is expected to reach $3.7B by 2029, capturing 40% of digital audio revenue. Podcast ads are streaming.
ADOPTER Media reports on how evolving consumer behavior, and Podscribe data are shaping podcast and YouTube ad performance during Q4.
ADOPTER Media is at Advertising Week New York 2025. Sharing insights on podcast and YouTube advertising with attendees.
AI-generated podcasts are flooding directories, but without clear disclosure, advertiser trust is at risk. Learn why transparency in AI podcasting is essential for everyone.
Insights into AdOps podcast advertising processes, from onboarding to ad delivery, and strategies that keep campaigns consistently successful.
"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
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