IAB forecast projects podcast advertising to grow 8.6% in 2026. See where budgets are shifting, and what this means for your campaigns.
ADOPTER Media earns a 2026 Ambies nomination for Best Ad Read for its Magic Spoon placement on The Weekly Show with Jon Stewart.
When podcast ads stop feeling native, performance suffers. Here’s why listening experience, trust, and ad discipline now shape results.
Podcast advertising is maturing. Discover why emerging and mid scale advertisers still have room to win and how the landscape is shifting.
Netflix and Spotify’s new partnership shifts podcast distribution, expanding podcasts into streaming and competing directly with YouTube.
Podcast sponsorship revenue is expected to reach $3.7B by 2029, capturing 40% of digital audio revenue. Podcast ads are streaming.
"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
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