Podcast Advertising Education

The Channel Runs On Different Rules Podcast sponsorships are a mainstream marketing channel, with more than 584 million monthly listeners worldwide. Revenue from the medium is projected to hit more than $2.6 billion in the USA and more than $5 billion globally. This is a channel that has proven itself,…

Why Channel Discipline Matters More Than Ever It’s easy to assume podcast advertising will work for everything. As a marketing channel, it offers a trusted, intimate environment that has helped millions of brands expand their reach time and time again. So when brands start to see scale across other channels,…

Making Sense of Mixed Performance Signals  Your podcast campaign numbers are in. The last click  attributes the conversion to Google SEO. Your post-purchase survey says it was a podcast. The promo code used? From another source. Before you assume your tracking is broken, here’s what might be happening: podcast listeners…

Podcast Attribution Isn’t Just About Tracking Performance At this year’s Advertising Week in New York, Adam McNeil, SVP of Client Services at ADOPTER Media, led a panel discussion that cut through the noise around podcast advertising to focus on what matters most to brands: measurable results. Joined by Allison Stadd…

Performance vs. Awareness in Podcast Ads In podcast advertising, brands and marketing professionals often ask the same thing. Are you buying for performance, podcast advertising ROI, or awareness? According to Podscribe’s Q4 2025 Performance Benchmark Report, pixel-based attribution captures up to 5.9 times more podcast-driven conversions than post-purchase surveys, and…

Podcast Advertising Works Best When It’s Authentic If you’ve spent any time researching, buying, or creating podcast ads, you’ve probably heard it before: authenticity matters. But what does that actually look like in practice? In the latest episode of AdStops, Authenticity Is Everything: What Makes a Great Podcast Ad, Tiffany…