The first question a podcast advertiser has is usually about podcast advertising rates: How are podcast ad costs determined? What does CPM stand for? Are dynamic podcast ads priced the same as traditional podcast sponsorships? In this article, we will explain how podcast ad rates work with regard to podcast…
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Podcast sponsorships are a hot topic for up-and-coming and well-established brands alike. In 2024, podcasts will surpass $2 billion in revenue and by 2028, that number will top $3 billion. You could say, “money talks.” literally. Podcasts have been propelling brands into the spotlight like BetterHelp, Magic Spoon Cereal, Manscaped,…
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This is a deep dive into DesignCrowd and the long-tail success they’ve had with podcast sponsorships. It’s an example of the results you can achieve with sponsoring podcasts. As the founder of a podcast advertising agency-and someone who has worked on hundreds of campaigns-I can tell you that most podcast sponsorships…
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"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Podcast advertising and YouTube sponsorships thrive on the genuine connection between a host and their audience. At ADOPTER Media, we champion innovation and technology to…
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Podcast advertising continues to propel brands into the zeitgeist of consumer thought through intimate storytelling. Brands like BetterHelp, Manscaped, Magic Spoon Cereal have leveraged podcasts…
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Podcast sponsorship experts ADOPTER Media’s Glenn Rubenstein and Athletic Greens’ Martha Gallant discuss the benefits of sponsoring independent podcasts.Check out their chat below! (Live from…
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