Podcast Advertising Education

Get Tips From a Top Buyer! Sponsoring a YouTuber involves so much more than just financial transactions – it’s a strategic partnership. While there’s no exact science to guarantee success, paying a creator a flat rate for a spotlight on their channel is a brand investment and needs a solid…

YouTube: One of the BIGGEST Online Video Platforms in the World! If is fair to say that YouTube is one of most powerful platforms for marketers aiming to reach a broad audience. With over 2.1 billion users YouTube reported 8.1 billion U.S. dollars in worldwide advertising revenue in the first…

How do you use YouTube to elevate and grow your brand? Today, I had the pleasure of delving deep into the heart of YouTube advertising with one of the top YouTube buyers in the world, Elsie Bernaiche. Let me tell you, this convo was nothing short of exhilarating. As we…

Podcast advertising rates are the cornerstone of podcast sponsorships. In fact, the first question a podcast advertiser has is usually about podcast advertising rates: How are podcast ad costs determined? What does CPM stand for? Are dynamic podcast ads priced the same as traditional podcast sponsorships? In this article, we…

Podcast advertising continued its upward climb in 2024-and all signs point to even more growth in 2025. According to the IAB, podcast ad revenue rose 26.4 percent last year, crossing the $2.4 billion mark. That’s a $500 million increase from 2023, signaling growing confidence from brands and media buyers alike.…

This is a deep dive into DesignCrowd and the long-tail success they’ve had with podcast sponsorships. It’s an example of the results you can achieve with sponsoring podcasts. As the founder of a podcast advertising agency-and someone who has worked on hundreds of campaigns-I can tell you that most podcast sponsorships…