High-Performing Ad Copy Great podcast ads don’t happen by accident. They’re the result of smart structure, clear messaging, and host-driven authenticity. Podcast listeners trust their favorite hosts. That’s why brands like Magic Spoon, and Manscaped consistently double down on podcast advertising-it works when done right. But the difference between a…
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Podcast Advertising : Boost, Drive and Build If podcast advertising is on your radar or you’re already running campaigns-there are key steps you can take to maximize your impact. Podcast advertising is a powerful tool to boost your brand awareness, drive conversions, and build customer loyalty. But success requires careful…
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Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as the “Super Bowl” of podcast advertising. With the U.S. election spotlighting the medium with presidential interviews garnering over 100M total impressions podcasting received unparalleled attention-and…
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New Year Glow to Loyalty That Grows The new year brings with it a surge of enthusiasm for change. “New Year, New You” campaigns dominate the airwaves, inspiring millions to set resolutions and take that first step toward better health and wellness. These campaigns are incredibly impactful for brands, as…
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With a curated selection of products at a low cost, starter kits give first-time buyers a low-risk opportunity to experience your brand. Companies often use starter kits to showcase their product variety and create an appealing entry point. But here’s the reality: starter kits alone won’t guarantee success. Without a…
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Monetizing YouTube content-or advertising on the platform-offers exciting opportunities for both creators and brands. Whether you’re considering YouTube AdSense, part of the YouTube Partner Program (YPP), or exploring direct sponsorships, each approach has its unique benefits. Let’s dive into how these options work, their advantages, and how to choose the…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Ever wondered how brands seamlessly show up in your favorite podcasts? That’s where podcast advertising services come in-helping brands connect with engaged listeners through ads…
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What Makes YouTube Advertising Effective? YouTube advertising works best when it does not feel like an ad. The secret? Seamless integration into a creator’s content,…
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First-Ever Podcast Dedicated to the Behind-the-Scenes World of Ad Operations in Podcast Advertising ADOPTER Media Launches New Podcast: AdStops: Podcast Advertising on Track LAS VEGAS,…
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What Makes a Podcast Ad Effective? When podcast advertising is done right, it doesn’t even feel like you’re listening to an ad. Yes, podcast sponsorships…
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What Is Programmatic Advertising and Why Does It Matter? If you’ve been around podcast advertising, you’ve likely heard the term “programmatic” tossed around. Maybe you…
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Your Customers Are Listening & Watching If you’re looking for an audience that actually listens, podcasts and YouTube ads deliver something most traditional digital ads…
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