Making Sense of Mismatched Metrics

Making Sense of Mixed Performance Signals  Your podcast campaign numbers are in. The last click  attributes the conversion to Google SEO. Your post-purchase survey says it was a podcast. The promo code used? From another source. Before you assume your tracking is broken, here’s what…

Podcast Attribution Isn’t Just About Tracking Performance At this year’s Advertising Week in New York, Adam McNeil, SVP of Client Services at ADOPTER Media, led a panel discussion that cut through the noise around podcast advertising to focus on what matters most to brands: measurable…

Performance vs. Awareness in Podcast Ads In podcast advertising, brands and marketing professionals often ask the same thing:  Are you buying for performance, podcast advertising ROI, or awareness?  According to Podscribe’s Q2 2025 Benchmark Report, 42% of podcast ad conversions happen within just one week…

Podcast Advertising Works Best When It’s Authentic If you’ve spent any time researching, buying, or creating podcast ads, you’ve probably heard it before: authenticity matters. But what does that actually look like in practice? In the latest episode of AdStops, Authenticity Is Everything: What Makes…

YouTube Sponsorships Deliver  Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best move. For brands looking to build lasting connections with audiences, YouTube sponsorships deliver ongoing visibility, organic traffic, and content that…

Why Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and out-of-office replies. But brands with their sights set on holiday campaign success are already locking in podcast and YouTube advertising…

Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a glitch. That’s just modern podcast delivery. If your team has been treating all audio ads the same-whether on streamed shows…

Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo codes and post-purchase surveys are helpful, but they don’t tell the full story of how a listener becomes a customer….

How to Plan, Buy, and Scale Podcast Advertising Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting your budget on the wrong shows, or how to go from testing to scaling without pulling your hair…

Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up 12%, and podcast advertising continuing its momentum after growing 12% year-over-year in 2024 to surpass $2 billion. Meta’s $41.39 billion…