Podcast Advertising Education

Podcast Ads: Performance and Awareness Together

Smartphone displaying a podcast app screen with a microphone icon and sound waves.

Performance vs. Awareness in Podcast Ads In podcast advertising, brands and marketing professionals often ask the same thing: Are you buying for performance, podcast advertising ROI, or awareness? According to Podscribe’s Q2 2025 Benchmark Report, 42% of podcast ad conversions happen within just one week of hearing the ad-and 80%…

Podcast Advertising Works Best When It’s Authentic If you’ve spent any time researching, buying, or creating podcast ads, you’ve probably heard it before: authenticity matters. But what does that actually look like in practice? In the latest episode of AdStops, Authenticity Is Everything: What Makes a Great Podcast Ad, Tiffany…

YouTube Sponsorships Deliver Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best move. For brands looking to build lasting connections with audiences, YouTube sponsorships deliver ongoing visibility, organic traffic, and content that keeps your brand relevant long…

Colorful 3D podcast microphone and sunglasses floating in a pink background with abstract shapes, symbolizing summer podcast advertising creativity

Why Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and out-of-office replies. But brands with their sights set on holiday campaign success are already locking in podcast and YouTube advertising inventory. That’s because podcast and…

Mobile phone showing podcast ad interface with a play button and volume icon, highlighting audio ad delivery in both streamed and downloaded formats.

Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a glitch. That’s just modern podcast delivery. If your team has been treating all audio ads the same-whether on streamed shows or downloaded episodes-you might be…

3D illustration of a person emerging from a smartphone holding a magnifying glass, surrounded by icons of a scooter, shopping bag, video controller, and media player—symbolizing how podcast advertising pixel tracking uncovers real listener behavior across products, content, and channels.

Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo codes and post-purchase surveys are helpful, but they don’t tell the full story of how a listener becomes a customer. That’s where pixel tracking comes…