As we wrap up the year, we wanted to highlight some of the most memorable podcast and YouTube ads we came across. Whether it was a host’s delivery, humor, or the perfect alignment between product and audience, these ads stood out for a reason. Our team weighed in with their…
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Key Reflections on 2024 By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as the “Super Bowl” of podcast advertising. With the U.S. election spotlighting the medium with presidential interviews garnering over 100M total impressions podcasting received unparalleled attention-and ad dollars to match.…
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At ADOPTER Media, we live podcast advertising. Every day, we hear hosts pitch everything from meal kits to mattresses. Some might think constant exposure would make us immune, but here’s the surprise twist: even the most seasoned ad experts among us are captivated by ads that just get it right.…
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You may have seen the headlines-or perhaps you’ve heard them. We’re in the middle of a podcast election. Many are even saying 2024 is the “podcast” election. Presidential candidates are shifting away from the polished, soundbite-heavy interviews we remember from our parents’ TV screens. Instead, they’re opting for comfy chairs…
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In 2022, the Spotify and YouTube Partnership aimed at empowering content creators by allowing them to search and tag select brands in their videos. While the concept was intriguing, it was limited, offering access to only a few hundred brands. Now, in 2024, the partnership is expanding, opening the doors…
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If you’re looking to sponsor a podcast, Q4 is an exciting time-but it’s not without its own set of unique challenges. As Q4 approaches, it’s time to gear up for the busiest stretch of the year. Brands are finalizing last-minute buys, launching major holiday campaigns, and rolling out new products.…
Read More"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
Featured Education Post
I began my career in podcast ad sales back in 2012. I was working at TWiT as the Director of Marketing, when an opportunity arose to be…
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In my podcast advertising book, I discuss the first podcast sponsorship I ever heard, which was the ManGrate ads on the Adam Carolla Show in…
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The MP3 was recently declared dead by its creators, although you wouldn’t know it in the world of podcasts. Podcasting owes a lot of its success to…
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The first podcast ad that I ever heard was on The Adam Carolla Show. This was back in 2010. The phrasing and introduction now seem…
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This is a deep dive into DesignCrowd and the long-tail success they’ve had with podcast sponsorships. It’s an example of the results you can achieve…
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Podcast sponsorships are a hot topic for up-and-coming and well-established brands alike. In 2024, podcasts will surpass $2 billion in revenue and by 2028, that…
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