As we wrap up the year, we wanted to highlight some of the most memorable podcast and YouTube ads we came across. Whether it was a host’s delivery, humor, or the perfect alignment between product and audience, these ads stood out for a reason. Our team weighed in with their…
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Key Reflections on 2024 By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as the “Super Bowl” of podcast advertising. With the U.S. election spotlighting the medium with presidential interviews garnering over 100M total impressions podcasting received unparalleled attention-and ad dollars to match.…
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At ADOPTER Media, we live podcast advertising. Every day, we hear hosts pitch everything from meal kits to mattresses. Some might think constant exposure would make us immune, but here’s the surprise twist: even the most seasoned ad experts among us are captivated by ads that just get it right.…
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You may have seen the headlines-or perhaps you’ve heard them. We’re in the middle of a podcast election. Many are even saying 2024 is the “podcast” election. Presidential candidates are shifting away from the polished, soundbite-heavy interviews we remember from our parents’ TV screens. Instead, they’re opting for comfy chairs…
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In 2022, the Spotify and YouTube Partnership aimed at empowering content creators by allowing them to search and tag select brands in their videos. While the concept was intriguing, it was limited, offering access to only a few hundred brands. Now, in 2024, the partnership is expanding, opening the doors…
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If you’re looking to sponsor a podcast, Q4 is an exciting time-but it’s not without its own set of unique challenges. As Q4 approaches, it’s time to gear up for the busiest stretch of the year. Brands are finalizing last-minute buys, launching major holiday campaigns, and rolling out new products.…
Read More"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
Featured Education Post
Podcast advertising rates are the cornerstone of podcast sponsorships. In fact, the first question a podcast advertiser has is usually about podcast advertising rates: How…
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How do you use YouTube to elevate and grow your brand? Today, I had the pleasure of delving deep into the heart of YouTube advertising…
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YouTube: One of the BIGGEST Online Video Platforms in the World! If is fair to say that YouTube is one of most powerful platforms for…
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Sponsoring a YouTuber involves so much more than just financial transactions – it’s a strategic partnership. While there’s no exact science to guarantee success, paying…
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When navigating the world of podcast advertising, it’s common to encounter the terms “podcast advertising network” and “podcast ad agency.” These two entity types, while…
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The “long tail” strategy is a powerful approach for brands looking to engage with highly specific audiences. This concept, popularized by Chris Anderson in his…
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