Netflix Viewers Are Showing Up for Something Familiar Samba TV just released the first-ever Netflix Podcast Ranker, covering Q1 2026. Coming in at number one is The Breakfast Club, accounting for over 40% of all Netflix podcast views, with 3x the views of the #2 title. Nearly half of viewers…
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The Difference is Not What You’d Expect A good podcast sponsorship performs, but a great podcast sponsorship goes beyond the numbers. Some hosts are marquee partnerships, while others are often debatable renewals. The difference is not always what you’d expect… and sometimes it comes down to a single $300 piece…
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ADOPTER Media on Stage The question about podcast advertising in 2026 is no longer about whether or not it works. It is about how to make it work better. How to structure deals that hold up. How to measure formats that are growing faster than the infrastructure around them. How…
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From 10% to 40% in a Decade For the first time ever, podcasts have passed AM/FM radio as the top platform for talk audio. Edison Research’s latest Share of Ear data shows that as of Q4 2025, podcasts now capture 40% of daily non-music listening time among Americans 13+. AM/FM…
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Technology Should Enhance Authenticity Over the last few years, we’ve shared our thoughts about AI’s impact on podcasting. We called out mass-produced AI podcast slop and pushed for clear disclosure standards because audiences deserve to know when content is AI-generated. And we’ve been consistent about one thing: technology should enhance…
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Podcast Ad Spend to Grow 8.6% in 2026 The IAB’s 2026 Outlook Study just dropped. Podcast ad spend is projected to grow 8.6% this year, up from 7.9% in 2025. That puts podcasts ahead of several other digital channels and confirms what many brands have experienced: podcast sponsorships work. According…
Read More"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
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