YouTube Advertising Campaigns: Ad Types, Benefits & Case Studies

Today, I had the pleasure of delving deep into the heart of YouTube advertising with one of the top YouTube buyers in the world, Elsie Bernaiche. Let me tell you, this convo was nothing short of exhilarating. As we chatted away, Elsie shared some great…

Podcast Advertising Rates Explained

If you’re looking to sponsor podcasts, you probably have questions about podcast advertising rates: How are costs determined? What does CPM stand for? Are dynamic podcast ads priced the same as traditional podcast sponsorships? In this article, we’ll explain how podcast ad rates work with…

Podcast Ad Copy: Lessons Learned from $100M in Podcast Ads

Introduction Podcast advertising continues to propel brands into the zeitgeist of consumer thought through intimate storytelling. Brands like BetterHelp, Manscaped, Magic Spoon Cereal have leveraged podcasts to scale and impact their bottom line. And now, it’s time for you to jump in! Having great podcast…

Direct Response Marketing: Strategies, Examples, Costs & More

Introduction Podcast advertising is a hot topic for up-and-coming and well-established brands alike. The industry itself is doing well over $1B in revenue and is expected to continue its rapid growth. You could say, “money talks.” literally. Podcasts have been propelling brands into the spotlight…

Podcast Advertising Strategy: The Power of Independent Podcasters

Podcast sponsorship experts ADOPTER Media’s Glenn Rubenstein and Athletic Greens’ Martha Gallant discuss the benefits of sponsoring independent podcasts. (Live from the X Fronts) GR: I’m Glenn Rubenstein from the podcast advertising agency ADOPTER Media. I am here today to talk with Martha Gallant, the…

iPod

The MP3 Made Podcasts Possible

The MP3 was recently declared dead by its creators, although you wouldn’t know it in the world of podcasts. Podcasting owes a lot of its success to the MP3 format. In fact, the current podcast industry probably wouldn’t exist without it. Disclaimer: Podcasting has always had a broad landscape. Dozens…

DesignCrowd & The Long Tail of Podcast Sponsorships

This is a deep dive into DesignCrowd and the long-tail success they’ve had with podcast sponsorships. It’s an example of the results you can achieve with sponsoring podcasts. As the founder of a podcast advertising agency-and someone who has worked on hundreds of campaigns-I can tell…

The First Podcast Ad I Ever Heard

The first podcast ad that I ever heard was on The Adam Carolla Show. This was back in 2010. The phrasing and introduction now seem common, but they weren’t at the time. I remember when I first heard Adam say he wanted to take a moment and…

Podcast Ad Sales Isn’t About Selling

I began my career in podcast ad sales back in 2012. I was working at TWiT as the Director of Marketing, when an opportunity arose to be a part of the CEO’s recently formed in-house sales team. Within days, I was given a lead for a potential…

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