Podcast sponsorship experts ADOPTER Media’s Glenn Rubenstein and Athletic Greens’ Martha Gallant discuss the benefits of sponsoring independent podcasts. (Live from the X Fronts) GR: I’m Glenn Rubenstein from the podcast advertising agency ADOPTER Media. I am here today to talk with Martha Gallant, the Senior Director of Audio Partnerships at Athletic Greens. How are […]
This is a podcast advertising case study about DesignCrowd and the success they’ve had sponsoring podcasts. It’s also an example of the longer-term (or “long tail”) results you can achieve with podcast ads. As the founder of a podcast advertising agency–and someone who has worked on hundreds of campaigns–I can tell you that most podcast sponsorships […]
If you’re looking to sponsor podcasts, you probably have questions about podcast advertising rates: How are costs determined? What does CPM stand for? Are dynamic podcast ads priced the same as traditional podcast sponsorships? In this article, we’ll explain how podcast ad rates work with regard to podcast advertising costs.
The MP3 was recently declared dead by its creators, although you wouldn’t know it in the world of podcasts. Podcasting owes a lot of its success to the MP3 format. In fact, the current podcast industry probably wouldn’t exist without it.
In my podcast advertising book, I discuss the first podcast sponsorship I ever heard, which was the ManGrate ads on the Adam Carolla Show in 2010. In this episode, we’re going to get the story behind that ad campaign.