Direct Response Marketing Strategies. Overview and Costs

Podcast advertising continued its upward climb in 2024-and all signs point to even more growth in 2025. According to the IAB, podcast ad revenue rose 26.4 percent last year, crossing the $2.4 billion mark. That’s a $500 million increase from 2023, signaling growing confidence from…

This is a deep dive into DesignCrowd and the long-tail success they’ve had with podcast sponsorships. It’s an example of the results you can achieve with sponsoring podcasts. As the founder of a podcast advertising agency-and someone who has worked on hundreds of campaigns-I can tell…