Brand Awareness and Performance: Baked In

Podcast advertising is unique in that it naturally integrates brand awareness into the listening experience. Unlike other forms of media, you don’t have to choose between building brand awareness and driving performance with podcast ads because awareness is inherently baked into the medium. 80% of…

Podcast ad spending continues to grow, and the IAB notes it’s on track to hit the $2.6 billion mark by 2026.  But how do brands measure podcast advertising effectiveness on performance and measure the return on investment? This increased consumption offers exciting opportunities to connect…

“Podcast advertising is a flywheel that has continued to accelerate small businesses into medium businesses, which ultimately become household names doing 9-figures plus of revenue. The combination of influential endorsements and effective pricing makes the medium nearly unmatched-and an extremely useful tool in your growth…

Host-read ads are one of the most powerful tools for a brand’s podcasts or YouTube campaign. These leverage the credibility, personality, and trust that a host has cultivated with their audience, resulting in deeper connections and higher engagement. In this blog, we’ll explore the power…

Ad Operations: Smooth Operators of Success Ad Operations (Ad Ops) teams are the foundation of successful advertising campaigns, ensuring everything runs smoothly from start to finish. While the podcast and YouTube ads we see and hear may seem effortless, there’s a lot of work behind…

Finding the ideal podcast ad placement for your brand can transform your campaign. Whether you aim to engage niche audiences through podcasts or reach a broader demographic on YouTube: selecting the right ad type and placement is crucial. Let’s explore the types of podcast ads…

Spreadsheets may not be the hottest topic, but they are a BIG part of podcast advertising. Whether you’re managing client campaigns, tracking performance, or communicating with publishers, your agency’s spreadsheets play a crucial role in decision-making. In fact, when set up effectively, they become your…

Podcast advertising offers brands a unique opportunity to connect with an engaged, loyal audience, and it allows them an opportunity to reach consumers at scale. However, finding and buying the right ad space on a podcast-one with the perfect audience and delivering the right ROI-feels…

There are many tools a brand can tap into to improve their podcast and YouTube campaign success, among those impactful tools: the promo code. A meaningful promo code can make all the difference for brands looking to drive conversions across their campaigns. They provide a…

Tracking the success of your direct response podcast ads and YouTube endorsement campaigns can be challenging. Website traffic can be up, Podscribe can show you what’s generating interest, and your social media engagement could be rising. But landing pages are where conversions happen, and they…