My name is Glenn Rubenstein. I’m the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. I’m also the founder of the ADOPTER Media podcast advertising agency.
I’ve worked in podcast advertising for over 5 years now. I’m excited at how much the industry has grown–and continues to grow. In fact, Bridge Ratings estimates that over $243 million will be spent on podcast advertising for 2017, on its way to over $500 million for the year 2020.
Since I published my book, many people have asked “where’s the podcast?” This is Episode 0!
In future episodes, we’re going to talk with podcast advertisers and podcasters alike about this side of the business. We’ll also answer your questions and give you actionable advice about best practices for podcast ads, podcast advertising rates, and more.
Please give this teaser episode a listen and email us YOUR questions. (I give out my direct email address at the end of the episode.)
Thanks for listening!