In my podcast advertising book, I discuss the first podcast sponsorship I ever heard, which was the ManGrate ads on the Adam Carolla Show in 2010. In this episode, we’re going to get the story behind that ad campaign.
Podcast advertising is growing and evolving at a record pace. Over $243 million will be spent advertising on podcasts in 2017, on its way to a projected $500 million spend for the year 2020.
Podcast Advertising with Glenn Rubenstein is focused exclusively on the world of podcast advertising.
Whether you're a podcaster or a potential podcast advertiser, this podcast will answer your questions and provide insight on best practices for advertising on podcasts and successful sponsorships.
My name is Glenn Rubenstein. I’m the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. I’m also the founder of the ADOPTER Media podcast advertising agency. I’ve worked in podcast advertising for over 5 years now. I’m excited at how much the industry has grown–and continues to grow. In fact, […]