Podcast sponsorship experts ADOPTER Media’s Glenn Rubenstein and Athletic Greens’ Martha Gallant discuss the benefits of sponsoring independent podcasts. (Live from the X Fronts) GR: I’m Glenn Rubenstein from the podcast advertising agency ADOPTER Media. I am here today to talk with Martha Gallant, the Senior Director of Audio Partnerships at Athletic Greens. How are […]
Podcast advertising is growing and evolving at a record pace. Over $243 million will be spent advertising on podcasts in 2017, on its way to a projected $500 million spend for the year 2020.
Podcast Advertising with Glenn Rubenstein is focused exclusively on the world of podcast advertising.
Whether you're a podcaster or a potential podcast advertiser, this podcast will answer your questions and provide insight on best practices for advertising on podcasts and successful sponsorships.
Check out the episodes below, and be sure to subscribe on Apple Podcasts, Stitcher, or your favorite podcatcher.
The Story of The ManGrate and Its Podcast Ads
In my podcast advertising book, I discuss the first podcast sponsorship I ever heard, which was the ManGrate ads on the Adam Carolla Show in 2010. In this episode, we’re going to get the story behind that ad campaign.
Coming Soon: Podcast Advertising with Glenn Rubenstein
My name is Glenn Rubenstein. I’m the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. I’m also the founder of the ADOPTER Media podcast advertising agency. I’ve worked in podcast advertising for over 5 years now. I’m excited at how much the industry has grown–and continues to grow. In fact, […]