Sherry Del Rizzo: Director of Marketing
Anyone who has known Sherry long enough to see wide-leg jeans come back in style wouldn’t be surprised that she works in marketing. Corporate, nonprofit, education, tech, the arts … no matter the setting, she has always found her way into it. Or maybe marketing always found her. Either way, each experience has gifted her another perspective on what people want the world to know and the best way to make sure the world actually hears it.
Over the years, she’s led international marketing initiatives, executed campaigns that sparked action, and built resources that helped organizations amplify their impact. From strategizing brand positioning to shaping digital content that resonates, Sherry has always thrived at the intersection of creativity, strategy, and connection. For her, marketing isn’t just about promotion it’s about translating ideas into stories people actually want to engage with and when you get the mix of ingredients right the result is nothing short of magic.
Today, Sherry leads editorial at ADOPTER Media, translating the agency's campaign experience and podcast advertising expertise into education for the industry. Her job, in short: take what ADOPTER learns from running real campaigns and turn it into something worth reading. She also drives the agency's inbound content marketing, SEO strategy, and brand authority, making sure that expertise shows up everywhere it should, from search rankings to industry conversations. One of her favorite recent wins? A blog on YouTube sponsorships for marketers that managed to outrank Google itself (and yes, she's still smiling about it).
Storytelling has always been her throughline. She’s produced short films and documentary-style projects designed to ensure audiences feel exactly what the creators wanted to share. She’s also co-authored Podcast Advertising Works: Essential Insights and Tools for Success in 2025, produced AdOps: The Podcast That Keeps Ads on Track, and developed cornerstone guides that both curious newcomers and seasoned marketers can use to plan and optimize campaigns.
For Sherry, it's not about the noise your efforts make it’s about that moment when the sender and receiver finally align, and the message lands and resonates. And if that takes a little wit, a lot of clarity, and the occasional jab at Google, she is all in.