At ADOPTER Media, we live podcast advertising. Every day, we hear hosts pitch everything from meal kits to mattresses. Some might think constant exposure would make us immune, but here’s the surprise twist: even the most seasoned ad experts among us are captivated by ads that just get it right.…
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You may have seen the headlines-or perhaps you’ve heard them. We’re in the middle of a podcast election. Many are even saying 2024 is the “podcast” election. Presidential candidates are shifting away from the polished, soundbite-heavy interviews we remember from our parents’ TV screens. Instead, they’re opting for comfy chairs…
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In 2022, the Spotify and YouTube Partnership aimed at empowering content creators by allowing them to search and tag select brands in their videos. While the concept was intriguing, it was limited, offering access to only a few hundred brands. Now, in 2024, the partnership is expanding, opening the doors…
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If you’re looking to sponsor a podcast, Q4 is an exciting time-but it’s not without its own set of unique challenges. As Q4 approaches, it’s time to gear up for the busiest stretch of the year. Brands are finalizing last-minute buys, launching major holiday campaigns, and rolling out new products.…
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Podcast advertising and YouTube sponsorships thrive on the genuine connection between a host and their audience. At ADOPTER Media, we champion innovation and technology to enhance our workflows, yet we stand firm in our commitment to authenticity. To that end, our Insertion Orders will now define clear limits on the…
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Podcast advertising continues to propel brands into the zeitgeist of consumer thought through intimate storytelling. Brands like BetterHelp, Manscaped, Magic Spoon Cereal have leveraged podcasts to scale and impact their bottom line. And now, it’s time for you to jump in! Having great podcast ad copy is key to your…
Read More"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
Featured Education Post
Host-read ads are one of the most powerful tools for a brand’s podcasts or YouTube campaign. These leverage the credibility, personality, and trust that a…
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“Podcast advertising is a flywheel that has continued to accelerate small businesses into medium businesses, which ultimately become household names doing 9-figures plus of revenue.…
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Podcast ad spending continues to grow, and the IAB notes it’s on track to hit the $2.6 billion mark by 2026. But how are brands…
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Podcast advertising is unique in that it naturally integrates brand awareness into the listening experience. Unlike other forms of media, you don’t have to choose…
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When your campaign reaches a loyal audience on the shows they love, the potential for engagement skyrockets-it’s all ears and eyes on deck. The odds…
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At ADOPTER Media, we live podcast advertising. Every day, we hear hosts pitch everything from meal kits to mattresses. Some might think constant exposure would…
Read More