First-Ever Podcast Dedicated to the Behind-the-Scenes World of Ad Operations in Podcast Advertising ADOPTER Media Launches New Podcast: AdStops: Podcast Advertising on Track LAS VEGAS, NV, March 4, 2025 – ADOPTER Media today announced the launch of AdStops: Podcast Advertising on Track, a podcast that provides an inside look into…
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As we wrap up the year, we wanted to highlight some of the most memorable podcast and YouTube ads we came across. Whether it was a host’s delivery, humor, or the perfect alignment between product and audience, these ads stood out for a reason. Our team weighed in with their…
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Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as the “Super Bowl” of podcast advertising. With the U.S. election spotlighting the medium with presidential interviews garnering over 100M total impressions podcasting received unparalleled attention-and…
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At ADOPTER Media, we live podcast advertising. Every day, we hear hosts pitch everything from meal kits to mattresses. Some might think constant exposure would make us immune, but here’s the surprise twist: even the most seasoned ad experts among us are captivated by ads that just get it right.…
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You may have seen the headlines-or perhaps you’ve heard them. We’re in the middle of a podcast election. Many are even saying 2024 is the “podcast” election. Presidential candidates are shifting away from the polished, soundbite-heavy interviews we remember from our parents’ TV screens. Instead, they’re opting for comfy chairs…
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In 2022, the Spotify and YouTube Partnership aimed at empowering content creators by allowing them to search and tag select brands in their videos. While the concept was intriguing, it was limited, offering access to only a few hundred brands. Now, in 2024, the partnership is expanding, opening the doors…
Read More"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
Featured Education Post
Building High-Performance Podcast Ad Campaigns In an industry where “uncertain” is quickly becoming the default setting, marketers are being asked to do more with less-less…
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Podcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising success can sometimes feel a bit like trying to follow directions from…
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The Not-So-Glamorous Grind Behind Great Podcast Ads Podcast ad campaigns may sound effortless when they hit listeners’ ears, but behind every great ad is a…
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Behind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I…
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Understanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of…
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Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up…
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