How Podcast Advertising Holds Up in Surge Years Political media spending for the 2026 midterm cycle is forecast to reach $10.4 billion, with a potential ceiling of $11.8 billion, according to Kinetiq Political Insights (KPI). That puts 2026 on track to be the most expensive midterm in U.S. history. While…
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Inside Amazon’s Hear the Highlights Amazon’s “Hear the Highlights,” the AI-narrated audio summaries on product pages hosted by two synthetic voices, has quietly been live since May 2025. So why is everyone tweeting about it now? Two reasons. The feature just expanded across millions of products in the Amazon Shopping…
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Podscribe’s Q1 2026 Report Highlights Podscribe’s Q1 2026 benchmark report is out. There’s plenty in it for brands thinking about their 2026 mix. Start with the lift numbers. Smaller advertisers, the ones with under a million monthly site visitors, are pulling 45% incremental purchase lift from podcast campaigns. That’s roughly twice…
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Netflix Viewers Are Showing Up for Something Familiar Samba TV just released the first-ever Netflix Podcast Ranker, covering Q1 2026. Coming in at number one is The Breakfast Club, accounting for over 40% of all Netflix podcast views, with 3x the views of the #2 title. Nearly half of viewers…
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The Difference is Not What You’d Expect A good podcast sponsorship performs, but a great podcast sponsorship goes beyond the numbers. Some hosts are marquee partnerships, while others are often debatable renewals. The difference is not always what you’d expect… and sometimes it comes down to a single $300 piece…
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ADOPTER Media on Stage The question about podcast advertising in 2026 is no longer about whether or not it works. It is about how to make it work better. How to structure deals that hold up. How to measure formats that are growing faster than the infrastructure around them. How…
Read More"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
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