YouTube Sponsorships Deliver Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best move. For brands looking to build lasting connections with audiences, YouTube sponsorships deliver ongoing visibility, organic traffic, and content that keeps your brand relevant long…
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Why Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and out-of-office replies. But brands with their sights set on holiday campaign success are already locking in podcast and YouTube advertising inventory. That’s because podcast and…
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Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a glitch. That’s just modern podcast delivery. If your team has been treating all audio ads the same-whether on streamed shows or downloaded episodes-you might be…
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Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo codes and post-purchase surveys are helpful, but they don’t tell the full story of how a listener becomes a customer. That’s where pixel tracking comes…
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How to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting your budget on the wrong shows, or how to go from testing to scaling without pulling your hair out-you’re in the right place. At ADOPTER…
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Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up 12%, and podcast advertising continuing its momentum after growing 12% year-over-year in 2024 to surpass $2 billion. Meta’s $41.39 billion in ad revenue was fueled…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Podcast advertising offers brands a unique opportunity to connect with an engaged, loyal audience, and it allows them an opportunity to reach consumers at scale.…
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There are many tools a brand can tap into to improve their podcast and YouTube campaign success, among those impactful tools: the promo code. A…
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Tracking the success of your direct response podcast ads and YouTube endorsement campaigns can be challenging. Website traffic can be up, Podscribe can show you…
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Podcast advertising and YouTube endorsements are powerful for brands who properly utilize them to reach and connect with engaged audiences, improving awareness and ROI. So…
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Evergreen content is like that reliable friend who’s always there for you, offering consistent value long after the initial investment has been made. In the…
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In 2022, the Spotify and YouTube Partnership aimed at empowering content creators by allowing them to search and tag select brands in their videos. While…
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