How to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting your budget on the wrong shows, or how to go from testing to scaling without pulling your hair out-you’re in the right place. At ADOPTER…
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Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up 12%, and podcast advertising continuing its momentum after growing 12% year-over-year in 2024 to surpass $2 billion. Meta’s $41.39 billion in ad revenue was fueled…
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Understanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of podcast ads, simulcasts, and YouTube advertising-but end up confused by how these strategies differ. Are they the same? Should you do all three? This guide…
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Behind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I should check that out,” then you’ve experienced the end result of incredibly strategic prep work-the kind of work that defines successful podcast campaigns. And that…
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The Not-So-Glamorous Grind Behind Great Podcast Ads Podcast ad campaigns may sound effortless when they hit listeners’ ears, but behind every great ad is a lot of strategy, coordination, and collaboration. In the latest episode of AdStops – The Not-So-Glamorous Grind Behind Great Podcast Ads, Tiffany Rubenstein (CEO of ADOPTER Media)…
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Podcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising success can sometimes feel a bit like trying to follow directions from your GPS when it keeps “recalculating.” The data signals are there, but which ones matter most? What’s actually worth your team’s time and budget? Spoiler:…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Evergreen content is like that reliable friend who’s always there for you, offering consistent value long after the initial investment has been made. In the…
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In 2022, the Spotify and YouTube Partnership aimed at empowering content creators by allowing them to search and tag select brands in their videos. While…
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Podcast advertising and YouTube sponsorships thrive on the genuine connection between a host and their audience. At ADOPTER Media, we champion innovation and technology to…
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Each type of YouTube ad serves different marketing strategies and goals, from deep engagement with dedicated videos to broader, more frequent exposure with mentions and…
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The “long tail” strategy is a powerful approach for brands looking to engage with highly specific audiences. This concept, popularized by Chris Anderson in his…
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When navigating the world of podcast advertising, it’s common to encounter the terms “podcast advertising network” and “podcast ad agency.” These two entity types, while…
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