Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a glitch. That’s just modern podcast delivery. If your team has been treating all audio ads the same-whether on streamed shows or downloaded episodes-you might be…
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Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo codes and post-purchase surveys are helpful, but they don’t tell the full story of how a listener becomes a customer. That’s where pixel tracking comes…
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How to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting your budget on the wrong shows, or how to go from testing to scaling without pulling your hair out-you’re in the right place. At ADOPTER…
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Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up 12%, and podcast advertising continuing its momentum after growing 12% year-over-year in 2024 to surpass $2 billion. Meta’s $41.39 billion in ad revenue was fueled…
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Understanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of podcast ads, simulcasts, and YouTube advertising-but end up confused by how these strategies differ. Are they the same? Should you do all three? This guide…
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Behind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I should check that out,” then you’ve experienced the end result of incredibly strategic prep work-the kind of work that defines successful podcast campaigns. And that…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Host-read ads are one of the most powerful tools for a brand’s podcasts or YouTube campaign. These leverage the credibility, personality, and trust that a…
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Ad Operations: Smooth Operators of Success Ad Operations (Ad Ops) teams are the foundation of successful advertising campaigns, ensuring everything runs smoothly from start to…
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Finding the ideal podcast ad placement for your brand can transform your campaign. Whether you aim to engage niche audiences through podcasts or reach a…
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Spreadsheets may not be the hottest topic, but they are a BIG part of podcast advertising. Whether you’re managing client campaigns, tracking performance, or communicating…
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Podcast advertising offers brands a unique opportunity to connect with an engaged, loyal audience, and it allows them an opportunity to reach consumers at scale.…
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There are many tools a brand can tap into to improve their podcast and YouTube campaign success, among those impactful tools: the promo code. A…
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