Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up 12%, and podcast advertising continuing its momentum after growing 12% year-over-year in 2024 to surpass $2 billion. Meta’s $41.39 billion in ad revenue was fueled…
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Understanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of podcast ads, simulcasts, and YouTube advertising-but end up confused by how these strategies differ. Are they the same? Should you do all three? This guide…
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Behind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I should check that out,” then you’ve experienced the end result of incredibly strategic prep work-the kind of work that defines successful podcast campaigns. And that…
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The Not-So-Glamorous Grind Behind Great Podcast Ads Podcast ad campaigns may sound effortless when they hit listeners’ ears, but behind every great ad is a lot of strategy, coordination, and collaboration. In the latest episode of AdStops – The Not-So-Glamorous Grind Behind Great Podcast Ads, Tiffany Rubenstein (CEO of ADOPTER Media)…
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Podcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising success can sometimes feel a bit like trying to follow directions from your GPS when it keeps “recalculating.” The data signals are there, but which ones matter most? What’s actually worth your team’s time and budget? Spoiler:…
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Building High-Performance Podcast Ad Campaigns In an industry where “uncertain” is quickly becoming the default setting, marketers are being asked to do more with less-less budget, less time, and less margin for error. In times like these, platforms that provide clear, trackable paths to purchase don’t just feel like a…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Spreadsheets may not be the hottest topic, but they are a BIG part of podcast advertising. Whether you’re managing client campaigns, tracking performance, or communicating…
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Podcast advertising offers brands a unique opportunity to connect with an engaged, loyal audience, and it allows them an opportunity to reach consumers at scale.…
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There are many tools a brand can tap into to improve their podcast and YouTube campaign success, among those impactful tools: the promo code. A…
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Tracking the success of your direct response podcast ads and YouTube endorsement campaigns can be challenging. Website traffic can be up, Podscribe can show you…
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Podcast advertising and YouTube endorsements are powerful for brands who properly utilize them to reach and connect with engaged audiences, improving awareness and ROI. So…
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Evergreen content is like that reliable friend who’s always there for you, offering consistent value long after the initial investment has been made. In the…
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