Authenticity Is Everything: What Makes a Great Podcast Ad

AdStops podcast logo with bold white text reading “ADSTOPS” and the tagline “Podcast Advertising on Track” in orange, set against a blue gradient background with a winding train track illustration and an orange ADOPTER Media logo in the corner.

Podcast Advertising Works Best When It’s Authentic If you’ve spent any time researching, buying, or creating podcast ads, you’ve probably heard it before: authenticity matters. But what does that actually look like in practice? In the latest episode of AdStops, Authenticity Is Everything: What Makes a Great Podcast Ad, Tiffany…

Read More

The Ultimate Guide to YouTube Sponsorships in 2025

3D illustration of YouTube interface elements including a play button, live streaming icon, chat bubbles, thumbs-up and thumbs-down icons, and a red subscribe button—representing YouTube sponsorship and engagement.

YouTube Sponsorships Deliver  Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best move. For brands looking to build lasting connections with audiences, YouTube sponsorships deliver ongoing visibility, organic traffic, and content that keeps your brand relevant long…

Read More

Podcast Advertising Campaigns: Planning Q4 Podcast and YouTube Ads That Convert

Colorful 3D podcast microphone and sunglasses floating in a pink background with abstract shapes, symbolizing summer podcast advertising creativity

Why Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and out-of-office replies. But brands with their sights set on holiday campaign success are already locking in podcast and YouTube advertising inventory. That’s because podcast and…

Read More

Podcast Ads vs. Streaming Ads in 2025

Mobile phone showing podcast ad interface with a play button and volume icon, highlighting audio ad delivery in both streamed and downloaded formats.

Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a glitch. That’s just modern podcast delivery. If your team has been treating all audio ads the same-whether on streamed shows or downloaded episodes-you might be…

Read More

Pixel Tracking: A Game Changer for Podcast Advertising

3D illustration of a person emerging from a smartphone holding a magnifying glass, surrounded by icons of a scooter, shopping bag, video controller, and media player—symbolizing how podcast advertising pixel tracking uncovers real listener behavior across products, content, and channels.

Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo codes and post-purchase surveys are helpful, but they don’t tell the full story of how a listener becomes a customer. That’s where pixel tracking comes…

Read More

The Ultimate Guide to Podcast Advertising (2025)

Colorful sticky notes visualizing podcast advertising steps: goals, audience, budget, strategy, creative, track, review, optimize

How to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting your budget on the wrong shows, or how to go from testing to scaling without pulling your hair out-you’re in the right place. At ADOPTER…

Read More

"I hate most agencies, but I really like ADOPTER Media."

-Kevin Moran, Co-Founder, Beam

Featured Industry Post

USA Flag in the background with a young women with shoulder length hair back on with headphones. 2024 Is the podcast election.

2024 Is The “Podcast” Election

You may have seen the headlines-or perhaps you’ve heard them. We’re in the middle of a podcast election. Many are even saying 2024 is the…

Read More
Video presentations conference young Asian businesswoman presenting presentations using video call

Measuring the Effectiveness of Podcast Advertising

Podcast ad spending continues to grow, and the IAB notes it’s on track to hit the $2.6 billion mark by 2026.  But how do brands…

Read More
microphone and headphones on a table, notebook, keyboard also on table.

Why Podcast Advertising Outperforms – A Beginner’s Guide

“Podcast advertising is a flywheel that has continued to accelerate small businesses into medium businesses, which ultimately become household names doing 9-figures plus of revenue.…

Read More
Podcast Host Talking on Show

The Power of Host-Read Ads 

Host-read ads are one of the most powerful tools for a brand’s podcasts or YouTube campaign. These leverage the credibility, personality, and trust that a…

Read More
Ad Operations: Key Takeaways from Podcast Movement 2024 Header Image

Ad Operations: Key Takeaways from Podcast Movement 2024

Ad Operations: Smooth Operators of Success Ad Operations (Ad Ops) teams are the foundation of successful advertising campaigns, ensuring everything runs smoothly from start to…

Read More
Top View of Cup of Coffee and Smartphone with Soundcloud Website on Screen on Tray with Lagurus

The Perfect Podcast Ad Placement

Finding the ideal podcast ad placement for your brand can transform your campaign. Whether you aim to engage niche audiences through podcasts or reach a…

Read More
117

Book a free consultation to find out if your brand is ready for podcast advertising!