Podcast Advertising Works Best When It’s Authentic If you’ve spent any time researching, buying, or creating podcast ads, you’ve probably heard it before: authenticity matters. But what does that actually look like in practice? In the latest episode of AdStops, Authenticity Is Everything: What Makes a Great Podcast Ad, Tiffany…
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YouTube Sponsorships Deliver Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best move. For brands looking to build lasting connections with audiences, YouTube sponsorships deliver ongoing visibility, organic traffic, and content that keeps your brand relevant long…
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Why Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and out-of-office replies. But brands with their sights set on holiday campaign success are already locking in podcast and YouTube advertising inventory. That’s because podcast and…
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Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a glitch. That’s just modern podcast delivery. If your team has been treating all audio ads the same-whether on streamed shows or downloaded episodes-you might be…
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Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo codes and post-purchase surveys are helpful, but they don’t tell the full story of how a listener becomes a customer. That’s where pixel tracking comes…
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How to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting your budget on the wrong shows, or how to go from testing to scaling without pulling your hair out-you’re in the right place. At ADOPTER…
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-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Pixel tracking is essential for podcast advertising to maximize campaign efficiency. This is especially true during Black Friday and Cyber Monday. But what exactly is…
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Most ads stop working once the campaign ends; however, YouTube sponsorships deliver ongoing visibility, organic traffic, and engaging content that keeps your brand relevant long…
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It’s the Most Wonderful Time of the Year for Brands to Connect with Listeners: Here, There, and Everywhere! The holiday season is here, and while it…
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At ADOPTER Media, we live podcast advertising. Every day, we hear hosts pitch everything from meal kits to mattresses. Some might think constant exposure would…
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When your campaign reaches a loyal audience on the shows they love, the potential for engagement skyrockets-it’s all ears and eyes on deck. The odds…
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Podcast advertising is unique in that it naturally integrates brand awareness into the listening experience. Unlike other forms of media, you don’t have to choose…
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