Why Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and out-of-office replies. But brands with their sights set on holiday campaign success are already locking in podcast and YouTube advertising inventory. That’s because podcast and…
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Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a glitch. That’s just modern podcast delivery. If your team has been treating all audio ads the same-whether on streamed shows or downloaded episodes-you might be…
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Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo codes and post-purchase surveys are helpful, but they don’t tell the full story of how a listener becomes a customer. That’s where pixel tracking comes…
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How to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting your budget on the wrong shows, or how to go from testing to scaling without pulling your hair out-you’re in the right place. At ADOPTER…
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Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up 12%, and podcast advertising continuing its momentum after growing 12% year-over-year in 2024 to surpass $2 billion. Meta’s $41.39 billion in ad revenue was fueled…
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Understanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of podcast ads, simulcasts, and YouTube advertising-but end up confused by how these strategies differ. Are they the same? Should you do all three? This guide…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as…
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New Year Glow to Loyalty That Grows The new year brings with it a surge of enthusiasm for change. “New Year, New You” campaigns dominate…
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With a curated selection of products at a low cost, starter kits give first-time buyers a low-risk opportunity to experience your brand. Companies often use…
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Monetizing YouTube content-or advertising on the platform-offers exciting opportunities for both creators and brands. Whether you’re considering YouTube AdSense, part of the YouTube Partner Program…
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Pixel tracking is essential for podcast advertising to maximize campaign efficiency. This is especially true during Black Friday and Cyber Monday. But what exactly is…
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Most ads stop working once the campaign ends; however, YouTube sponsorships deliver ongoing visibility, organic traffic, and engaging content that keeps your brand relevant long…
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