Performance vs. Awareness in Podcast Ads In podcast advertising, brands and marketing professionals often ask the same thing: Are you buying for performance, podcast advertising ROI, or awareness? According to Podscribe’s Q2 2025 Benchmark Report, 42% of podcast ad conversions happen within just one week of hearing the ad-and 80%…
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Podcast Advertising Works Best When It’s Authentic If you’ve spent any time researching, buying, or creating podcast ads, you’ve probably heard it before: authenticity matters. But what does that actually look like in practice? In the latest episode of AdStops, Authenticity Is Everything: What Makes a Great Podcast Ad, Tiffany…
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YouTube Sponsorships Deliver Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best move. For brands looking to build lasting connections with audiences, YouTube sponsorships deliver ongoing visibility, organic traffic, and content that keeps your brand relevant long…
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Why Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and out-of-office replies. But brands with their sights set on holiday campaign success are already locking in podcast and YouTube advertising inventory. That’s because podcast and…
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Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a glitch. That’s just modern podcast delivery. If your team has been treating all audio ads the same-whether on streamed shows or downloaded episodes-you might be…
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Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo codes and post-purchase surveys are helpful, but they don’t tell the full story of how a listener becomes a customer. That’s where pixel tracking comes…
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Featured Industry Post
High-Performing Ad Copy Great podcast ads don’t happen by accident. They’re the result of smart structure, clear messaging, and host-driven authenticity. Podcast listeners trust their…
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Podcast Advertising : Boost, Drive and Build If podcast advertising is on your radar or you’re already running campaigns-there are key steps you can take…
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As we wrap up the year, we wanted to highlight some of the most memorable podcast and YouTube ads we came across. Whether it was…
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Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as…
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New Year Glow to Loyalty That Grows The new year brings with it a surge of enthusiasm for change. “New Year, New You” campaigns dominate…
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With a curated selection of products at a low cost, starter kits give first-time buyers a low-risk opportunity to experience your brand. Companies often use…
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