Not All Views Are Created Equal Ever wondered what actually makes a YouTube channel sponsorship-worthy? Sure, high view counts are nice, but if that’s all you’re looking at, you’re missing the bigger picture. Not all views are created equal, and not every creator is the right fit for your brand.…
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Your Sponsorship Proposal isn’t the First Impression. Your Pitch Is. If your idea of a podcast sponsorship pitch is firing off a templated PDF that starts with “To whom it may concern,” I’ve got some bad news: it’s probably going straight to junk. No shame-pitching a brand isn’t easy. But…
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YouTube Sponsorships: Cost Overview Ever sat through a YouTube ad and thought, “Hmm, wonder what it costs to get my brand in there?” Spoiler alert: it’s not a one-size-fits-all answer. (Classic, right?) But don’t worry-we’re about to break it all down for you, without the fluff. Keep in Mind: Sponsorship…
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Finding The Right Podcast Advertising Network Whether you’re a brand looking for seamless access to engaged audiences or a publisher seeking the right monetization partner, choosing the right podcast ad network can make or break your campaign’s success. Navigating the many different podcast advertising networks can be daunting, especially when…
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Ever wondered how brands seamlessly show up in your favorite podcasts? That’s where podcast advertising services come in-helping brands connect with engaged listeners through ads that feel like part of the conversation. But there’s more to it than just picking a podcast and hitting “play.” What Are Podcast Advertising Services?…
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What Makes YouTube Advertising Effective? YouTube advertising works best when it does not feel like an ad. The secret? Seamless integration into a creator’s content, keeping things natural and engaging. Here’s what makes a YouTube ad campaign stand out: Creator-Brand Alignment – When a creator genuinely believes in a product,…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
You may have seen the headlines-or perhaps you’ve heard them. We’re in the middle of a podcast election. Many are even saying 2024 is the…
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Podcast ad spending continues to grow, and the IAB notes it’s on track to hit the $2.6 billion mark by 2026. But how do brands…
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“Podcast advertising is a flywheel that has continued to accelerate small businesses into medium businesses, which ultimately become household names doing 9-figures plus of revenue.…
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Host-read ads are one of the most powerful tools for a brand’s podcasts or YouTube campaign. These leverage the credibility, personality, and trust that a…
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Ad Operations: Smooth Operators of Success Ad Operations (Ad Ops) teams are the foundation of successful advertising campaigns, ensuring everything runs smoothly from start to…
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Finding the ideal podcast ad placement for your brand can transform your campaign. Whether you aim to engage niche audiences through podcasts or reach a…
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