Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up 12%, and podcast advertising continuing its momentum after growing 12% year-over-year in 2024 to surpass $2 billion. Meta’s $41.39 billion in ad revenue was fueled…
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Understanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of podcast ads, simulcasts, and YouTube advertising-but end up confused by how these strategies differ. Are they the same? Should you do all three? This guide…
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Behind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I should check that out,” then you’ve experienced the end result of incredibly strategic prep work-the kind of work that defines successful podcast campaigns. And that…
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The Not-So-Glamorous Grind Behind Great Podcast Ads Podcast ad campaigns may sound effortless when they hit listeners’ ears, but behind every great ad is a lot of strategy, coordination, and collaboration. In the latest episode of AdStops – The Not-So-Glamorous Grind Behind Great Podcast Ads, Tiffany Rubenstein (CEO of ADOPTER Media)…
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Podcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising success can sometimes feel a bit like trying to follow directions from your GPS when it keeps “recalculating.” The data signals are there, but which ones matter most? What’s actually worth your team’s time and budget? Spoiler:…
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Building High-Performance Podcast Ad Campaigns In an industry where “uncertain” is quickly becoming the default setting, marketers are being asked to do more with less-less budget, less time, and less margin for error. In times like these, platforms that provide clear, trackable paths to purchase don’t just feel like a…
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-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Podcast Advertising : Boost, Drive and Build If podcast advertising is on your radar or you’re already running campaigns-there are key steps you can take…
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As we wrap up the year, we wanted to highlight some of the most memorable podcast and YouTube ads we came across. Whether it was…
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Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as…
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New Year Glow to Loyalty That Grows The new year brings with it a surge of enthusiasm for change. “New Year, New You” campaigns dominate…
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With a curated selection of products at a low cost, starter kits give first-time buyers a low-risk opportunity to experience your brand. Companies often use…
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Monetizing YouTube content-or advertising on the platform-offers exciting opportunities for both creators and brands. Whether you’re considering YouTube AdSense, part of the YouTube Partner Program…
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