How Podcast Ad Campaigns Start: Behind the Scenes

Podcast Ad Campaigns

The Not-So-Glamorous Grind Behind Great Podcast Ads In the latest episode of AdStops – The Not-So-Glamorous Grind Behind Great Podcast Ads, Tiffany Rubenstein (CEO of ADOPTER Media) and Angela Stiveson (Director of Ad Operations) dig into the earliest-and arguably most important-phase of any podcast advertising campaign: onboarding. Why Onboarding Matters More…

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Podcast Ad Metrics Guide: Measuring Campaign Success

how to measure podcast advertising success

Podcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising  success can sometimes feel a bit like trying to follow directions from your GPS when it keeps “recalculating.” The data signals are there, but which ones matter most? What’s actually worth your team’s time and budget? Spoiler:…

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Podcast Advertising in 2025

Podcast Advertising in 2025

Building High-Performance Podcast Ad Campaigns In an industry where “uncertain” is quickly becoming the default setting, marketers are being asked to do more with less-less budget, less time, and less margin for error. In times like these, platforms that provide clear, trackable paths to purchase don’t just feel like a…

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YouTube Sponsorship Requirements: Metrics to Look For

Not All Views Are Created Equal Ever wondered what actually makes a YouTube channel sponsorship-worthy? Sure, high view counts are nice, but if that’s all you’re looking at, you’re missing the bigger picture. Not all views are created equal, and not every creator is the right fit for your brand.…

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How to Create a Podcast Sponsorship Proposal

Your Sponsorship Proposal isn’t the First Impression. Your Pitch Is. If your idea of a podcast sponsorship pitch is firing off a templated PDF that starts with “To whom it may concern,” I’ve got some bad news: it’s probably going straight to junk. No shame-pitching a brand isn’t easy. But…

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YouTube Sponsorship Rates: Learn How Much It Costs

YouTube Sponsorships: Cost Overview Ever sat through a YouTube ad and thought, “Hmm, wonder what it costs to get my brand in there?” Spoiler alert: it’s not a one-size-fits-all answer. (Classic, right?) But don’t worry-we’re about to break it all down for you, without the fluff. Keep in Mind: Sponsorship…

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"I hate most agencies, but I really like ADOPTER Media."

-Kevin Moran, Co-Founder, Beam

Featured Industry Post

Podcast Advertising is an ideal space for brands to engage.

Podcast Advertising Statistics: Understanding Brand Connection

Your Customers Are Listening & Watching  If you’re looking for an audience that actually listens, podcasts and YouTube ads deliver something most traditional digital ads…

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How to start a podcast advertising campaign

How to Start (or Refresh) Your Podcast Advertising Campaign

Thinking about podcast advertising but not sure where to start? You’re not alone. Podcasts offer a unique way to connect with engaged, loyal audiences through…

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Podcast Ad Copy: Create Ads That Drive Results

High-Performing Ad Copy Great podcast ads don’t happen by accident. They’re the result of smart structure, clear messaging, and host-driven authenticity.  Podcast listeners trust their…

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The word success in scrabble style blocks on a glittery aquablue background, with a brown french bulldog wearing headphones in the lower right hand corner.

Set Yourself Up for Podcast Advertising Success

Podcast Advertising : Boost, Drive and Build  If podcast advertising is on your radar or you’re already running campaigns-there are key steps you can take…

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White wired headphones, with the wire shaped into a heart. Red background. The Podcast and YouTube Ads That Stuck with Us

The Podcast and YouTube Ads That Stuck with Us

As we wrap up the year, we wanted to highlight some of the most memorable podcast and YouTube ads we came across. Whether it was…

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An image showing a laptop on a table, male hand holding a cup of coffee with a dark, but festive background. Podcast Advertising 2024

Podcast Advertising Market Research Report

Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil  The “Podcast Election” Year 2024 will go down as…

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