Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a glitch. That’s just modern podcast delivery. If your team has been treating all audio ads the same-whether on streamed shows or downloaded episodes-you might be…
Read MoreAttribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo codes and post-purchase surveys are helpful, but they don’t tell the full story of how a listener becomes a customer. That’s where pixel tracking comes…
Read MoreHow to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting your budget on the wrong shows, or how to go from testing to scaling without pulling your hair out-you’re in the right place. At ADOPTER…
Read MorePodcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up 12%, and podcast advertising continuing its momentum after growing 12% year-over-year in 2024 to surpass $2 billion. Meta’s $41.39 billion in ad revenue was fueled…
Read MoreUnderstanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of podcast ads, simulcasts, and YouTube advertising-but end up confused by how these strategies differ. Are they the same? Should you do all three? This guide…
Read MoreBehind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I should check that out,” then you’ve experienced the end result of incredibly strategic prep work-the kind of work that defines successful podcast campaigns. And that…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Finding The Right Podcast Advertising Network Whether you’re a brand looking for seamless access to engaged audiences or a publisher seeking the right monetization partner,…
Read MoreEver wondered how brands seamlessly show up in your favorite podcasts? That’s where podcast advertising services come in-helping brands connect with engaged listeners through ads…
Read MoreWhat Makes YouTube Advertising Effective? YouTube advertising works best when it does not feel like an ad. The secret? Seamless integration into a creator’s content,…
Read MoreFirst-Ever Podcast Dedicated to the Behind-the-Scenes World of Ad Operations in Podcast Advertising ADOPTER Media Launches New Podcast: AdStops: Podcast Advertising on Track LAS VEGAS,…
Read MoreWhat Makes a Podcast Ad Effective? When podcast advertising is done right, it doesn’t even feel like you’re listening to an ad. Yes, podcast sponsorships…
Read MoreWhat Is Programmatic Advertising and Why Does It Matter? If you’ve been around podcast advertising, you’ve likely heard the term “programmatic” tossed around. Maybe you…
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