The Not-So-Glamorous Grind Behind Great Podcast Ads In the latest episode of AdStops – The Not-So-Glamorous Grind Behind Great Podcast Ads, Tiffany Rubenstein (CEO of ADOPTER Media) and Angela Stiveson (Director of Ad Operations) dig into the earliest-and arguably most important-phase of any podcast advertising campaign: onboarding. Why Onboarding Matters More…
Read MorePodcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising success can sometimes feel a bit like trying to follow directions from your GPS when it keeps “recalculating.” The data signals are there, but which ones matter most? What’s actually worth your team’s time and budget? Spoiler:…
Read MoreBuilding High-Performance Podcast Ad Campaigns In an industry where “uncertain” is quickly becoming the default setting, marketers are being asked to do more with less-less budget, less time, and less margin for error. In times like these, platforms that provide clear, trackable paths to purchase don’t just feel like a…
Read MoreNot All Views Are Created Equal Ever wondered what actually makes a YouTube channel sponsorship-worthy? Sure, high view counts are nice, but if that’s all you’re looking at, you’re missing the bigger picture. Not all views are created equal, and not every creator is the right fit for your brand.…
Read MoreYour Sponsorship Proposal isn’t the First Impression. Your Pitch Is. If your idea of a podcast sponsorship pitch is firing off a templated PDF that starts with “To whom it may concern,” I’ve got some bad news: it’s probably going straight to junk. No shame-pitching a brand isn’t easy. But…
Read MoreYouTube Sponsorships: Cost Overview Ever sat through a YouTube ad and thought, “Hmm, wonder what it costs to get my brand in there?” Spoiler alert: it’s not a one-size-fits-all answer. (Classic, right?) But don’t worry-we’re about to break it all down for you, without the fluff. Keep in Mind: Sponsorship…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Your Customers Are Listening & Watching If you’re looking for an audience that actually listens, podcasts and YouTube ads deliver something most traditional digital ads…
Read MoreThinking about podcast advertising but not sure where to start? You’re not alone. Podcasts offer a unique way to connect with engaged, loyal audiences through…
Read MoreHigh-Performing Ad Copy Great podcast ads don’t happen by accident. They’re the result of smart structure, clear messaging, and host-driven authenticity. Podcast listeners trust their…
Read MorePodcast Advertising : Boost, Drive and Build If podcast advertising is on your radar or you’re already running campaigns-there are key steps you can take…
Read MoreAs we wrap up the year, we wanted to highlight some of the most memorable podcast and YouTube ads we came across. Whether it was…
Read MoreKey Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as…
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