How Podcast Ad Campaigns Start: Behind the Scenes

Podcast Ad Campaigns

The Not-So-Glamorous Grind Behind Great Podcast Ads In the latest episode of AdStops – The Not-So-Glamorous Grind Behind Great Podcast Ads, Tiffany Rubenstein (CEO of ADOPTER Media) and Angela Stiveson (Director of Ad Operations) dig into the earliest-and arguably most important-phase of any podcast advertising campaign: onboarding. Why Onboarding Matters More…

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Podcast Ad Metrics Guide: Measuring Campaign Success

how to measure podcast advertising success

Podcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising  success can sometimes feel a bit like trying to follow directions from your GPS when it keeps “recalculating.” The data signals are there, but which ones matter most? What’s actually worth your team’s time and budget? Spoiler:…

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Podcast Advertising in 2025

Podcast Advertising in 2025

Building High-Performance Podcast Ad Campaigns In an industry where “uncertain” is quickly becoming the default setting, marketers are being asked to do more with less-less budget, less time, and less margin for error. In times like these, platforms that provide clear, trackable paths to purchase don’t just feel like a…

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YouTube Sponsorship Requirements: Metrics to Look For

Not All Views Are Created Equal Ever wondered what actually makes a YouTube channel sponsorship-worthy? Sure, high view counts are nice, but if that’s all you’re looking at, you’re missing the bigger picture. Not all views are created equal, and not every creator is the right fit for your brand.…

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How to Create a Podcast Sponsorship Proposal

Your Sponsorship Proposal isn’t the First Impression. Your Pitch Is. If your idea of a podcast sponsorship pitch is firing off a templated PDF that starts with “To whom it may concern,” I’ve got some bad news: it’s probably going straight to junk. No shame-pitching a brand isn’t easy. But…

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YouTube Sponsorship Rates: Learn How Much It Costs

YouTube Sponsorships: Cost Overview Ever sat through a YouTube ad and thought, “Hmm, wonder what it costs to get my brand in there?” Spoiler alert: it’s not a one-size-fits-all answer. (Classic, right?) But don’t worry-we’re about to break it all down for you, without the fluff. Keep in Mind: Sponsorship…

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"I hate most agencies, but I really like ADOPTER Media."

-Kevin Moran, Co-Founder, Beam

Featured Industry Post

Podcast Networks

Top Podcast Advertising Networks: The Complete List

Finding The Right Podcast Advertising Network Whether you’re a brand looking for seamless access to engaged audiences or a publisher seeking the right monetization partner,…

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podcast advertising services

Podcast Advertising Services

Ever wondered how brands seamlessly show up in your favorite podcasts? That’s where podcast advertising services come in-helping brands connect with engaged listeners through ads…

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YouTube Advertising

YouTube Advertising Examples

What Makes YouTube Advertising Effective? YouTube advertising works best when it does not feel like an ad. The secret? Seamless integration into a creator’s content,…

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Podcast Ad Campaigns

AdStops: Podcast Advertising on Track

First-Ever Podcast Dedicated to the Behind-the-Scenes World of Ad Operations in Podcast Advertising ADOPTER Media Launches New Podcast: AdStops: Podcast Advertising on Track LAS VEGAS,…

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Podcast Advertising Examples

Podcast Advertising Examples

What Makes a Podcast Ad Effective? When podcast advertising is done right, it doesn’t even feel like you’re listening to an ad. Yes, podcast sponsorships…

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Programmatic Advertising in Podcasting

Programmatic Advertising in Podcasting: What it is & How it Works

What Is Programmatic Advertising and Why Does It Matter? If you’ve been around podcast advertising, you’ve likely heard the term “programmatic” tossed around. Maybe you…

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