Not All Views Are Created Equal Ever wondered what actually makes a YouTube channel sponsorship-worthy? Sure, high view counts are nice, but if that’s all you’re looking at, you’re missing the bigger picture. Not all views are created equal, and not every creator is the right fit for your brand.…
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Your Sponsorship Proposal isn’t the First Impression. Your Pitch Is. If your idea of a podcast sponsorship pitch is firing off a templated PDF that starts with “To whom it may concern,” I’ve got some bad news: it’s probably going straight to junk. No shame-pitching a brand isn’t easy. But…
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YouTube Sponsorships: Cost Overview Ever sat through a YouTube ad and thought, “Hmm, wonder what it costs to get my brand in there?” Spoiler alert: it’s not a one-size-fits-all answer. (Classic, right?) But don’t worry-we’re about to break it all down for you, without the fluff. Keep in Mind: Sponsorship…
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Finding The Right Podcast Advertising Network Whether you’re a brand looking for seamless access to engaged audiences or a publisher seeking the right monetization partner, choosing the right podcast ad network can make or break your campaign’s success. Navigating the many different podcast advertising networks can be daunting, especially when…
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Ever wondered how brands seamlessly show up in your favorite podcasts? That’s where podcast advertising services come in-helping brands connect with engaged listeners through ads that feel like part of the conversation. But there’s more to it than just picking a podcast and hitting “play.” What Are Podcast Advertising Services?…
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What Makes YouTube Advertising Effective? YouTube advertising works best when it does not feel like an ad. The secret? Seamless integration into a creator’s content, keeping things natural and engaging. Here’s what makes a YouTube ad campaign stand out: Creator-Brand Alignment – When a creator genuinely believes in a product,…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
First-Ever Podcast Dedicated to the Behind-the-Scenes World of Ad Operations in Podcast Advertising ADOPTER Media Launches New Podcast: AdStops: Podcast Advertising on Track LAS VEGAS,…
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What Makes a Podcast Ad Effective? When podcast advertising is done right, it doesn’t even feel like you’re listening to an ad. Yes, podcast sponsorships…
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What Is Programmatic Advertising and Why Does It Matter? If you’ve been around podcast advertising, you’ve likely heard the term “programmatic” tossed around. Maybe you…
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Your Customers Are Listening & Watching If you’re looking for an audience that actually listens, podcasts and YouTube ads deliver something most traditional digital ads…
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Thinking about podcast advertising but not sure where to start? You’re not alone. Podcasts offer a unique way to connect with engaged, loyal audiences through…
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High-Performing Ad Copy Great podcast ads don’t happen by accident. They’re the result of smart structure, clear messaging, and host-driven authenticity. Podcast listeners trust their…
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