Most ads stop working once the campaign ends; however, YouTube sponsorships deliver ongoing visibility, organic traffic, and engaging content that keeps your brand relevant long after the initial investment. More than just a video platform, YouTube is the second-largest search engine in the world, right behind Google. Its combination of…
Read MoreIt’s the Most Wonderful Time of the Year for Brands to Connect with Listeners: Here, There, and Everywhere! The holiday season is here, and while it might seem tempting to pull back on podcast ads in favor of other holiday channels, there’s no better time to lean in. Sure, people are…
Read MoreWhen your campaign reaches a loyal audience on the shows they love, the potential for engagement skyrockets-it’s all ears and eyes on deck. The odds are ever in your favor: targeting an engaged audience with the right demographics can be a game-changer. But as “they” (whoever they may be) say, timing is everything……
Read MorePodcast advertising is unique in that it naturally integrates brand awareness into the listening experience. Unlike other forms of media, you don’t have to choose between building brand awareness and driving performance with podcast ads because awareness is inherently baked into the medium. 80% of People Recall a Brand After…
Read MorePodcast ad spending continues to grow, and the IAB notes it’s on track to hit the $2.6 billion mark by 2026. But how do brands measure podcast advertising effectiveness on performance and measure the return on investment? This increased consumption offers exciting opportunities to connect with engaged, niche audiences through…
Read More“Podcast advertising is a flywheel that has continued to accelerate small businesses into medium businesses, which ultimately become household names doing 9-figures plus of revenue. The combination of influential endorsements and effective pricing makes the medium nearly unmatched-and an extremely useful tool in your growth kit.” Adam McNeil That fantastic…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Performance vs. Awareness in Podcast Ads In podcast advertising, brands and marketing professionals often ask the same thing: Are you buying for performance, podcast advertising…
Read MorePodcast Advertising Works Best When It’s Authentic If you’ve spent any time researching, buying, or creating podcast ads, you’ve probably heard it before: authenticity matters.…
Read MoreYouTube Sponsorships Deliver Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best…
Read MoreWhy Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and…
Read MorePodcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a…
Read MoreAttribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo…
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