The Power of Host-Read Ads 

Podcast Host Talking on Show

Host-read ads are one of the most powerful tools for a brand’s podcasts or YouTube campaign. These leverage the credibility, personality, and trust that a host has cultivated with their audience, resulting in deeper connections and higher engagement. In this blog, we’ll explore the power of host-read ads and why…

Read More

Ad Operations: Key Takeaways from Podcast Movement 2024

Ad Operations: Key Takeaways from Podcast Movement 2024 Header Image

Ad Operations: Smooth Operators of Success Ad Operations (Ad Ops) teams are the foundation of successful advertising campaigns, ensuring everything runs smoothly from start to finish. While the podcast and YouTube ads we see and hear may seem effortless, there’s a lot of work behind the scenes managing logistics, audience…

Read More

The Perfect Podcast Ad Placement

Top View of Cup of Coffee and Smartphone with Soundcloud Website on Screen on Tray with Lagurus

Finding the ideal podcast ad placement for your brand can transform your campaign. Whether you aim to engage niche audiences through podcasts or reach a broader demographic on YouTube: selecting the right ad type and placement is crucial. Let’s explore the types of podcast ads available and how certain placements…

Read More

Spreadsheets for Podcast Advertising Efficiency

Spreadsheets may not be the hottest topic, but they are a BIG part of podcast advertising. Whether you’re managing client campaigns, tracking performance, or communicating with publishers, your agency’s spreadsheets play a crucial role in decision-making. In fact, when set up effectively, they become your ultimate tool for driving success.…

Read More

The Podcast Ad Buyer Mindset

Podcast advertising offers brands a unique opportunity to connect with an engaged, loyal audience, and it allows them an opportunity to reach consumers at scale. However, finding and buying the right ad space on a podcast-one with the perfect audience and delivering the right ROI-feels like striking gold. But the…

Read More

Podcast and YouTube Campaign Success With Promo Codes

There are many tools a brand can tap into to improve their podcast and YouTube campaign success, among those impactful tools: the promo code. A meaningful promo code can make all the difference for brands looking to drive conversions across their campaigns. They provide a solid incentive for listeners to…

Read More

"I hate most agencies, but I really like ADOPTER Media."

-Kevin Moran, Co-Founder, Beam

Featured Industry Post

Colorful sticky notes visualizing podcast advertising steps: goals, audience, budget, strategy, creative, track, review, optimize

The Ultimate Guide to Podcast Advertising (2025)

How to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting…

Read More
Scalable Strategies to Improve Campaign Reach and Impact

Podcast Advertising: A Scalable Strategy for Campaign Impact

Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up…

Read More
podcast ads, simulcasts, YouTube ads

Podcast Ads, Simulcasts, and YouTube Advertising Explained (2025)

Understanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of…

Read More
Launching a Podcast Ad Campaign

How Podcast Ad Operations Build Successful Campaigns

Behind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I…

Read More
Podcast Ad Campaigns

Building Podcast Ad Success: Lessons from AdStops

The Not-So-Glamorous Grind Behind Great Podcast Ads Podcast ad campaigns may sound effortless when they hit listeners’ ears, but behind every great ad is a…

Read More
how to measure podcast advertising success

Podcast Ad Metrics Guide: Measuring Campaign Success

Podcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising  success can sometimes feel a bit like trying to follow directions from…

Read More
117

Book a free consultation to find out if your brand is ready for podcast advertising!