When your campaign reaches a loyal audience on the shows they love, the potential for engagement skyrockets-it’s all ears and eyes on deck. The odds are ever in your favor: targeting an engaged audience with the right demographics can be a game-changer. But as “they” (whoever they may be) say, timing is everything……
Read MorePodcast advertising is unique in that it naturally integrates brand awareness into the listening experience. Unlike other forms of media, you don’t have to choose between building brand awareness and driving performance with podcast ads because awareness is inherently baked into the medium. 80% of People Recall a Brand After…
Read MorePodcast ad spending continues to grow, and the IAB notes it’s on track to hit the $2.6 billion mark by 2026. But how do brands measure podcast advertising effectiveness on performance and measure the return on investment? This increased consumption offers exciting opportunities to connect with engaged, niche audiences through…
Read More“Podcast advertising is a flywheel that has continued to accelerate small businesses into medium businesses, which ultimately become household names doing 9-figures plus of revenue. The combination of influential endorsements and effective pricing makes the medium nearly unmatched-and an extremely useful tool in your growth kit.” Adam McNeil That fantastic…
Read MoreHost-read ads are one of the most powerful tools for a brand’s podcasts or YouTube campaign. These leverage the credibility, personality, and trust that a host has cultivated with their audience, resulting in deeper connections and higher engagement. In this blog, we’ll explore the power of host-read ads and why…
Read MoreAd Operations: Smooth Operators of Success Ad Operations (Ad Ops) teams are the foundation of successful advertising campaigns, ensuring everything runs smoothly from start to finish. While the podcast and YouTube ads we see and hear may seem effortless, there’s a lot of work behind the scenes managing logistics, audience…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
YouTube Sponsorships Deliver Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best…
Read MoreWhy Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and…
Read MorePodcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a…
Read MoreAttribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo…
Read MoreHow to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting…
Read MorePodcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up…
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