Why New Campaigns Make Better Cents in Q1

An image of a piggy bank, and calendar highlighting Q1, January 2025 is best for targeting an engaged audience.

When your campaign reaches a loyal audience on the shows they love, the potential for engagement skyrockets-it’s all ears and eyes on deck. The odds are ever in your favor: targeting an engaged audience with the right demographics can be a game-changer. But as “they” (whoever they may be) say, timing is everything……

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Brand Awareness and Performance: Baked In

A picture of over the ears headphones with a chocolate chip muffin in between the ear peices.

Podcast advertising is unique in that it naturally integrates brand awareness into the listening experience. Unlike other forms of media, you don’t have to choose between building brand awareness and driving performance with podcast ads because awareness is inherently baked into the medium. 80% of People Recall a Brand After…

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Measuring the Effectiveness of Podcast Advertising

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Podcast ad spending continues to grow, and the IAB notes it’s on track to hit the $2.6 billion mark by 2026.  But how do brands measure podcast advertising effectiveness on performance and measure the return on investment? This increased consumption offers exciting opportunities to connect with engaged, niche audiences through…

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Why Podcast Advertising Outperforms – A Beginner’s Guide

microphone and headphones on a table, notebook, keyboard also on table.

“Podcast advertising is a flywheel that has continued to accelerate small businesses into medium businesses, which ultimately become household names doing 9-figures plus of revenue. The combination of influential endorsements and effective pricing makes the medium nearly unmatched-and an extremely useful tool in your growth kit.” Adam McNeil That fantastic…

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The Power of Host-Read Ads 

Podcast Host Talking on Show

Host-read ads are one of the most powerful tools for a brand’s podcasts or YouTube campaign. These leverage the credibility, personality, and trust that a host has cultivated with their audience, resulting in deeper connections and higher engagement. In this blog, we’ll explore the power of host-read ads and why…

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Ad Operations: Key Takeaways from Podcast Movement 2024

Ad Operations: Key Takeaways from Podcast Movement 2024 Header Image

Ad Operations: Smooth Operators of Success Ad Operations (Ad Ops) teams are the foundation of successful advertising campaigns, ensuring everything runs smoothly from start to finish. While the podcast and YouTube ads we see and hear may seem effortless, there’s a lot of work behind the scenes managing logistics, audience…

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"I hate most agencies, but I really like ADOPTER Media."

-Kevin Moran, Co-Founder, Beam

Featured Industry Post

3D illustration of YouTube interface elements including a play button, live streaming icon, chat bubbles, thumbs-up and thumbs-down icons, and a red subscribe button—representing YouTube sponsorship and engagement.

The Ultimate Guide to YouTube Sponsorships in 2025

YouTube Sponsorships Deliver  Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best…

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Colorful 3D podcast microphone and sunglasses floating in a pink background with abstract shapes, symbolizing summer podcast advertising creativity

Podcast Advertising Campaigns: Planning Q4 Podcast and YouTube Ads That Convert

Why Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and…

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Mobile phone showing podcast ad interface with a play button and volume icon, highlighting audio ad delivery in both streamed and downloaded formats.

Podcast Ads vs. Streaming Ads in 2025

Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a…

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3D illustration of a person emerging from a smartphone holding a magnifying glass, surrounded by icons of a scooter, shopping bag, video controller, and media player—symbolizing how podcast advertising pixel tracking uncovers real listener behavior across products, content, and channels.

Pixel Tracking: A Game Changer for Podcast Advertising

Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo…

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Colorful sticky notes visualizing podcast advertising steps: goals, audience, budget, strategy, creative, track, review, optimize

The Ultimate Guide to Podcast Advertising (2025)

How to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting…

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Scalable Strategies to Improve Campaign Reach and Impact

Podcast Advertising: A Scalable Strategy for Campaign Impact

Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up…

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