YouTube Sponsorships: Longtail Success

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Most ads stop working once the campaign ends; however, YouTube sponsorships deliver ongoing visibility, organic traffic, and engaging content that keeps your brand relevant long after the initial investment. More than just a video platform, YouTube is the second-largest search engine in the world, right behind Google. Its combination of…

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Holiday Campaigns: The Gift That Keeps on Giving

Holiday Campaigns: The Gift That Keeps on Giving

It’s the Most Wonderful Time of the Year for Brands to Connect with Listeners: Here, There, and Everywhere!  The holiday season is here, and while it might seem tempting to pull back on podcast ads in favor of other holiday channels, there’s no better time to lean in. Sure, people are…

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Why New Campaigns Make Better Cents in Q1

An image of a piggy bank, and calendar highlighting Q1, January 2025 is best for targeting an engaged audience.

When your campaign reaches a loyal audience on the shows they love, the potential for engagement skyrockets-it’s all ears and eyes on deck. The odds are ever in your favor: targeting an engaged audience with the right demographics can be a game-changer. But as “they” (whoever they may be) say, timing is everything……

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Brand Awareness and Performance: Baked In

A picture of over the ears headphones with a chocolate chip muffin in between the ear peices.

Podcast advertising is unique in that it naturally integrates brand awareness into the listening experience. Unlike other forms of media, you don’t have to choose between building brand awareness and driving performance with podcast ads because awareness is inherently baked into the medium. 80% of People Recall a Brand After…

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Measuring the Effectiveness of Podcast Advertising

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Podcast ad spending continues to grow, and the IAB notes it’s on track to hit the $2.6 billion mark by 2026.  But how do brands measure podcast advertising effectiveness on performance and measure the return on investment? This increased consumption offers exciting opportunities to connect with engaged, niche audiences through…

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Why Podcast Advertising Outperforms – A Beginner’s Guide

microphone and headphones on a table, notebook, keyboard also on table.

“Podcast advertising is a flywheel that has continued to accelerate small businesses into medium businesses, which ultimately become household names doing 9-figures plus of revenue. The combination of influential endorsements and effective pricing makes the medium nearly unmatched-and an extremely useful tool in your growth kit.” Adam McNeil That fantastic…

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"I hate most agencies, but I really like ADOPTER Media."

-Kevin Moran, Co-Founder, Beam

Featured Industry Post

Smartphone displaying a podcast app screen with a microphone icon and sound waves.

Podcast Ads: Performance and Awareness Together

Performance vs. Awareness in Podcast Ads In podcast advertising, brands and marketing professionals often ask the same thing:  Are you buying for performance, podcast advertising…

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AdStops podcast logo with bold white text reading “ADSTOPS” and the tagline “Podcast Advertising on Track” in orange, set against a blue gradient background with a winding train track illustration and an orange ADOPTER Media logo in the corner.

Authenticity Is Everything: What Makes a Great Podcast Ad?

Podcast Advertising Works Best When It’s Authentic If you’ve spent any time researching, buying, or creating podcast ads, you’ve probably heard it before: authenticity matters.…

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3D illustration of YouTube interface elements including a play button, live streaming icon, chat bubbles, thumbs-up and thumbs-down icons, and a red subscribe button—representing YouTube sponsorship and engagement.

The Ultimate Guide to YouTube Sponsorships in 2025

YouTube Sponsorships Deliver  Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best…

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Colorful 3D podcast microphone and sunglasses floating in a pink background with abstract shapes, symbolizing summer podcast advertising creativity

Podcast Advertising Campaigns: Planning Q4 Podcast and YouTube Ads That Convert

Why Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and…

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Mobile phone showing podcast ad interface with a play button and volume icon, highlighting audio ad delivery in both streamed and downloaded formats.

Podcast Ads vs. Streaming Ads in 2025

Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a…

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3D illustration of a person emerging from a smartphone holding a magnifying glass, surrounded by icons of a scooter, shopping bag, video controller, and media player—symbolizing how podcast advertising pixel tracking uncovers real listener behavior across products, content, and channels.

Pixel Tracking: A Game Changer for Podcast Advertising

Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo…

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