Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as the “Super Bowl” of podcast advertising. With the U.S. election spotlighting the medium with presidential interviews garnering over 100M total impressions podcasting received unparalleled attention-and…
Read More
New Year Glow to Loyalty That Grows The new year brings with it a surge of enthusiasm for change. “New Year, New You” campaigns dominate the airwaves, inspiring millions to set resolutions and take that first step toward better health and wellness. These campaigns are incredibly impactful for brands, as…
Read More
With a curated selection of products at a low cost, starter kits give first-time buyers a low-risk opportunity to experience your brand. Companies often use starter kits to showcase their product variety and create an appealing entry point. But here’s the reality: starter kits alone won’t guarantee success. Without a…
Read More
Monetizing YouTube content-or advertising on the platform-offers exciting opportunities for both creators and brands. Whether you’re considering YouTube AdSense, part of the YouTube Partner Program (YPP), or exploring direct sponsorships, each approach has its unique benefits. Let’s dive into how these options work, their advantages, and how to choose the…
Read More
Pixel tracking is essential for podcast advertising to maximize campaign efficiency. This is especially true during Black Friday and Cyber Monday. But what exactly is pixel tracking, and why is it particularly critical for these high-stakes sales events? Let’s break it down. Effortlessly Blend Messages Pixel tracking is a digital tool…
Read More
Most ads stop working once the campaign ends; however, YouTube sponsorships deliver ongoing visibility, organic traffic, and engaging content that keeps your brand relevant long after the initial investment. More than just a video platform, YouTube is the second-largest search engine in the world, right behind Google. Its combination of…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up…
Read More
Understanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of…
Read More
Behind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I…
Read More
The Not-So-Glamorous Grind Behind Great Podcast Ads Podcast ad campaigns may sound effortless when they hit listeners’ ears, but behind every great ad is a…
Read More
Podcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising success can sometimes feel a bit like trying to follow directions from…
Read More
Building High-Performance Podcast Ad Campaigns In an industry where “uncertain” is quickly becoming the default setting, marketers are being asked to do more with less-less…
Read More