How to Start (or Refresh) Your Podcast Advertising Campaign

How to start a podcast advertising campaign

Thinking about podcast advertising but not sure where to start? You’re not alone. Podcasts offer a unique way to connect with engaged, loyal audiences through trusted voices-making ads feel more like personal recommendations than traditional marketing. But before you throw your budget at a bunch of podcast ads and hope…

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Podcast Ad Copy: Create Ads That Drive Results

High-Performing Ad Copy Great podcast ads don’t happen by accident. They’re the result of smart structure, clear messaging, and host-driven authenticity.  Podcast listeners trust their favorite hosts. That’s why brands like Magic Spoon, and Manscaped consistently double down on podcast advertising-it works when done right. But the difference between a…

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Set Yourself Up for Podcast Advertising Success

The word success in scrabble style blocks on a glittery aquablue background, with a brown french bulldog wearing headphones in the lower right hand corner.

Podcast Advertising : Boost, Drive and Build  If podcast advertising is on your radar or you’re already running campaigns-there are key steps you can take to maximize your impact. Podcast advertising is a powerful tool to boost your brand awareness, drive conversions, and build customer loyalty. But success requires careful…

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Podcast Advertising Market Research Report

An image showing a laptop on a table, male hand holding a cup of coffee with a dark, but festive background. Podcast Advertising 2024

Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil  The “Podcast Election” Year 2024 will go down as the “Super Bowl” of podcast advertising. With the U.S. election spotlighting the medium with presidential interviews garnering over 100M total impressions podcasting received unparalleled attention-and…

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Maximizing Podcast Advertising ROI: Seasonal and Year-Round Wellness Campaigns

An image showcasing a desk, with laptop, clock, phones, and more. Designed in a festive way to match the new year campaign blog.

New Year Glow to Loyalty That Grows The new year brings with it a surge of enthusiasm for change. “New Year, New You” campaigns dominate the airwaves, inspiring millions to set resolutions and take that first step toward better health and wellness. These campaigns are incredibly impactful for brands, as…

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Podcast Advertising Starter Kits: Strategies for Success

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With a curated selection of products at a low cost, starter kits give first-time buyers a low-risk opportunity to experience your brand. Companies often use starter kits to showcase their product variety and create an appealing entry point. But here’s the reality: starter kits alone won’t guarantee success. Without a…

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-Kevin Moran, Co-Founder, Beam

Featured Industry Post

Mobile phone showing podcast ad interface with a play button and volume icon, highlighting audio ad delivery in both streamed and downloaded formats.

Podcast Ads vs. Streaming Ads in 2025

Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a…

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3D illustration of a person emerging from a smartphone holding a magnifying glass, surrounded by icons of a scooter, shopping bag, video controller, and media player—symbolizing how podcast advertising pixel tracking uncovers real listener behavior across products, content, and channels.

Pixel Tracking: A Game Changer for Podcast Advertising

Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo…

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Colorful sticky notes visualizing podcast advertising steps: goals, audience, budget, strategy, creative, track, review, optimize

The Ultimate Guide to Podcast Advertising (2025)

How to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting…

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Scalable Strategies to Improve Campaign Reach and Impact

Podcast Advertising: A Scalable Strategy for Campaign Impact

Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up…

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podcast ads, simulcasts, YouTube ads

Podcast Ads, Simulcasts, and YouTube Advertising Explained (2025)

Understanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of…

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Launching a Podcast Ad Campaign

How Podcast Ad Operations Build Successful Campaigns

Behind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I…

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