Podcast Advertising Network or Podcast Ad Agency?
When navigating the world of podcast advertising, it’s common to encounter the terms “podcast advertising network” and “podcast ad agency.” These two entity types, while integral to the industry, function very differently. Understanding these distinctions can help you make informed decisions that are tailored to…
Sponsoring a YouTuber? Get Tips From a Top Buyer!
Sponsoring a YouTuber involves so much more than just financial transactions – it’s a strategic partnership. While there’s no exact science to guarantee success, paying a creator a flat rate for a spotlight on their channel is a brand investment and needs a solid foundation…
YouTube Sponsorships: Definition, Benefits, and Success Stories
YouTube: One of the BIGGEST Online Video Platforms in the World! If is fair to say that YouTube is one of most powerful platforms for marketers aiming to reach a broad audience. With over 2.1 billion users YouTube reported 8.1 billion U.S. dollars in worldwide…
YouTube Advertising Campaign Ad Types and Benefits
How do you use YouTube to elevate and grow your brand? Today, I had the pleasure of delving deep into the heart of YouTube advertising with one of the top YouTube buyers in the world, Elsie Bernaiche. Let me tell you, this convo was nothing…
Podcast Advertising Rates Explained
Podcast advertising rates are the cornerstone of podcast sponsorships. In fact, the first question a podcast advertiser has is usually about podcast advertising rates: How are podcast ad costs determined? What does CPM stand for? Are dynamic podcast ads priced the same as traditional podcast…
Direct Response Marketing Strategies. Overview and Costs
Podcast sponsorships are a hot topic for up-and-coming and well-established brands alike. In 2024, podcasts will surpass $2 billion in revenue and by 2028, that number will top $3 billion. You could say, “money talks.” literally. Podcasts have been propelling brands into the spotlight like…
DesignCrowd: Podcast Sponsorships are Always On
This is a deep dive into DesignCrowd and the long-tail success they’ve had with podcast sponsorships. It’s an example of the results you can achieve with sponsoring podcasts. As the founder of a podcast advertising agency-and someone who has worked on hundreds of campaigns-I can tell…
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