Why Podcast Advertising Outperforms – A Beginner’s Guide
“Podcast advertising is a flywheel that has continued to accelerate small businesses into medium businesses, which ultimately become household names doing 9-figures plus of revenue. The combination of influential endorsements and effective pricing makes the medium nearly unmatched-and an extremely useful tool in your growth…
The Power of Host-Read Ads
Host-read ads are one of the most powerful tools for a brand’s podcasts or YouTube campaign. These leverage the credibility, personality, and trust that a host has cultivated with their audience, resulting in deeper connections and higher engagement. In this blog, we’ll explore the power…
Ad Operations: Key Takeaways from Podcast Movement 2024
Ad Operations: Smooth Operators of Success Ad Operations (Ad Ops) teams are the foundation of successful advertising campaigns, ensuring everything runs smoothly from start to finish. While the podcast and YouTube ads we see and hear may seem effortless, there’s a lot of work behind…
The Perfect Podcast Ad Placement
Finding the ideal podcast ad placement for your brand can transform your campaign. Whether you aim to engage niche audiences through podcasts or reach a broader demographic on YouTube: selecting the right ad type and placement is crucial. Let’s explore the types of podcast ads…
Spreadsheets for Podcast Advertising Efficiency
Spreadsheets may not be the hottest topic, but they are a BIG part of podcast advertising. Whether you’re managing client campaigns, tracking performance, or communicating with publishers, your agency’s spreadsheets play a crucial role in decision-making. In fact, when set up effectively, they become your…
The Podcast Ad Buyer Mindset
Podcast advertising offers brands a unique opportunity to connect with an engaged, loyal audience, and it allows them an opportunity to reach consumers at scale. However, finding and buying the right ad space on a podcast-one with the perfect audience and delivering the right ROI-feels…
Podcast and YouTube Campaign Success With Promo Codes
There are many tools a brand can tap into to improve their podcast and YouTube campaign success, among those impactful tools: the promo code. A meaningful promo code can make all the difference for brands looking to drive conversions across their campaigns. They provide a…
Podcast & YouTube Landing Pages That Convert for Direct Response Ads
Tracking the success of your direct response podcast ads and YouTube endorsement campaigns can be challenging. Website traffic can be up, Podscribe can show you what’s generating interest, and your social media engagement could be rising. But landing pages are where conversions happen, and they…
Why Podcast Ad Copy is Key to Campaign Success
A great podcast ad starts with great podcast ad copy. It’s critical the copy aligns with the campaign’s goals, communicates the right message, and fits the ad type-all while giving hosts the flexibility to add their personal touch. Good copy impacts the performance of an…
Why (Some) Podcast Ads & YouTube Endorsements Fail
Podcast advertising and YouTube endorsements are powerful for brands who properly utilize them to reach and connect with engaged audiences, improving awareness and ROI. So if they’re so awesome, why do some tests fail? Here are a few things to avoid-and how you can prevent…
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