Spreadsheets for Podcast Advertising Efficiency
Spreadsheets may not be the hottest topic, but they are a BIG part of podcast advertising. Whether you’re managing client campaigns, tracking performance, or communicating with publishers, your agency’s spreadsheets play a crucial role in decision-making. In fact, when set up effectively, they become your…
The Podcast Ad Buyer Mindset
Podcast advertising offers brands a unique opportunity to connect with an engaged, loyal audience, and it allows them an opportunity to reach consumers at scale. However, finding and buying the right ad space on a podcast-one with the perfect audience and delivering the right ROI-feels…
Podcast and YouTube Campaign Success With Promo Codes
There are many tools a brand can tap into to improve their podcast and YouTube campaign success, among those impactful tools: the promo code. A meaningful promo code can make all the difference for brands looking to drive conversions across their campaigns. They provide a…
Podcast & YouTube Landing Pages That Convert for Direct Response Ads
Tracking the success of your direct response podcast ads and YouTube endorsement campaigns can be challenging. Website traffic can be up, Podscribe can show you what’s generating interest, and your social media engagement could be rising. But landing pages are where conversions happen, and they…
Why Podcast Ad Copy is Key to Campaign Success
A great podcast ad starts with great podcast ad copy. It’s critical the copy aligns with the campaign’s goals, communicates the right message, and fits the ad type-all while giving hosts the flexibility to add their personal touch. Good copy impacts the performance of an…
Why (Some) Podcast Ads & YouTube Endorsements Fail
Podcast advertising and YouTube endorsements are powerful for brands who properly utilize them to reach and connect with engaged audiences, improving awareness and ROI. So if they’re so awesome, why do some tests fail? Here are a few things to avoid-and how you can prevent…
Evergreen Content with a Holiday Approach
Evergreen content is like that reliable friend who’s always there for you, offering consistent value long after the initial investment has been made. In the world of podcast advertising and YouTube campaigns, evergreen strategies excel at providing ongoing returns without the need for constant financial…
What’s Your Q4 Strategy Plan?
We know podcast adverting and YouTube sponsorships work, but have ever wondered what strategies other brands are using to achieve success? As we approach the final quarter of the year, brands are gearing up for some their heaviest ad campaigns. With the holiday season just…
YouTube Ad Types: Examples, Pros and Cons
Each type of YouTube ad serves different marketing strategies and goals, from deep engagement with dedicated videos to broader, more frequent exposure with mentions and integrated series. Brands must choose the format that best aligns with their objectives and target audience preferences. In this article…
The Long Tail of Podcast Sponsorships: Lasting Results
The “long tail” strategy is a powerful approach for brands looking to engage with highly specific audiences. This concept, popularized by Chris Anderson in his influential 2004 article and subsequent book, “The Long Tail: Why the Future of Business Is Selling Less of More,” shifts…
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