Adam McNeil: Senior Vice President of Client Services
Adam McNeil is one of the sharpest minds in podcast and influencer advertising but don’t mistake him for a numbers-only operator. Sure, he’s steered $100M+ in ROI-positive campaigns, negotiated thousands of deals, and helped DTC brands turn host-read ads into some of their best-performing growth channels. But if you ask Adam, the real win isn’t just hitting CPA targets, it’s building the kind of trust between brands and creators that keeps campaigns thriving long after the first ad read.
Adam’s philosophy is simple: partnerships over transactions. He’s the buyer who tells creators when they’ve exceeded expectations, the strategist who insists on onboarding talent so the creative vision is shared from day one, and the leader who invests in real “face time” online — from pre-launch group calls to hours spent in Slack and one-on-one check-ins that ensure everyone is reading the same playbook. His work and expertise help brands navigate the complexities of podcast advertising and effectively leverage this medium to reach their target audiences and achieve their campaign goals.
Before joining ADOPTER Media, Adam helped lead the marketing team at Füm, covering everything from branding and influencer campaigns, to analytics and funnel-building. That foundation gave him a unique vantage point: he understands not just the buy side, but the brand side too. When a campaign underperforms, he doesn’t hide behind dashboards; he works directly with brands to get them where they want to be. When a campaign overperforms, he doesn’t pocket the win quietly and instead he shares it, building goodwill that pays dividends on the next buy.
At ADOPTER Media, Adam now leads Client Services with the same mix of rigor and relationship that’s defined his career. He thrives on dissecting performance data, but he’s equally energized by helping a brand land its very first host-read ad, or watching a creator partnership evolve into a long-term collaboration. Colleagues know him as the steady strategist in the room, calm under pressure, generous with insight, and relentless about pushing campaigns from “good enough” to “the performance benchmark.”
For Adam, podcast advertising isn’t just about scale, it’s about sustained staying power. And with his blend of analytics, empathy, and long-game strategy, he’s helping brands like ZBiotics, Füm, and Lumen write the next chapter of their growth stories.