Get Tips From a Top Buyer! Sponsoring a YouTuber involves so much more than just financial transactions – it’s a strategic partnership. While there’s no exact science to guarantee success, paying a creator a flat rate for a spotlight on their channel is a brand investment and needs a solid…
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YouTube: One of the BIGGEST Online Video Platforms in the World! If is fair to say that YouTube is one of most powerful platforms for marketers aiming to reach a broad audience. With over 2.1 billion users YouTube reported 8.1 billion U.S. dollars in worldwide advertising revenue in the first…
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How do you use YouTube to elevate and grow your brand? Today, I had the pleasure of delving deep into the heart of YouTube advertising with one of the top YouTube buyers in the world, Elsie Bernaiche. Let me tell you, this convo was nothing short of exhilarating. As we…
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Podcast advertising rates are the cornerstone of podcast sponsorships. In fact, the first question a podcast advertiser has is usually about podcast advertising rates: How are podcast ad costs determined? What does CPM stand for? Are dynamic podcast ads priced the same as traditional podcast sponsorships? In this article, we…
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Podcast advertising continued its upward climb in 2024-and all signs point to even more growth in 2025. According to the IAB, podcast ad revenue rose 26.4 percent last year, crossing the $2.4 billion mark. That’s a $500 million increase from 2023, signaling growing confidence from brands and media buyers alike.…
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This is a deep dive into DesignCrowd and the long-tail success they’ve had with podcast sponsorships. It’s an example of the results you can achieve with sponsoring podcasts. As the founder of a podcast advertising agency-and someone who has worked on hundreds of campaigns-I can tell you that most podcast sponsorships…
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Featured Industry Post
Performance vs. Awareness in Podcast Ads In podcast advertising, brands and marketing professionals often ask the same thing: Are you buying for performance, podcast advertising…
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Podcast Advertising Works Best When It’s Authentic If you’ve spent any time researching, buying, or creating podcast ads, you’ve probably heard it before: authenticity matters.…
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YouTube Sponsorships Deliver Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best…
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Why Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and…
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Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a…
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Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo…
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