Host-read ads are one of the most powerful tools for a brand’s podcasts or YouTube campaign. These leverage the credibility, personality, and trust that a host has cultivated with their audience, resulting in deeper connections and higher engagement. In this blog, we’ll explore the power of host-read ads and why…
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Ad Operations: Smooth Operators of Success Ad Operations (Ad Ops) teams are the foundation of successful advertising campaigns, ensuring everything runs smoothly from start to finish. While the podcast and YouTube ads we see and hear may seem effortless, there’s a lot of work behind the scenes managing logistics, audience…
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Finding the ideal podcast ad placement for your brand can transform your campaign. Whether you aim to engage niche audiences through podcasts or reach a broader demographic on YouTube: selecting the right ad type and placement is crucial. Let’s explore the types of podcast ads available and how certain placements…
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Spreadsheets may not be the hottest topic, but they are a BIG part of podcast advertising. Whether you’re managing client campaigns, tracking performance, or communicating with publishers, your agency’s spreadsheets play a crucial role in decision-making. In fact, when set up effectively, they become your ultimate tool for driving success.…
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Podcast advertising offers brands a unique opportunity to connect with an engaged, loyal audience, and it allows them an opportunity to reach consumers at scale. However, finding and buying the right ad space on a podcast-one with the perfect audience and delivering the right ROI-feels like striking gold. But the…
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There are many tools a brand can tap into to improve their podcast and YouTube campaign success, among those impactful tools: the promo code. A meaningful promo code can make all the difference for brands looking to drive conversions across their campaigns. They provide a solid incentive for listeners to…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Performance vs. Awareness in Podcast Ads In podcast advertising, brands and marketing professionals often ask the same thing: Are you buying for performance, podcast advertising…
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Podcast Advertising Works Best When It’s Authentic If you’ve spent any time researching, buying, or creating podcast ads, you’ve probably heard it before: authenticity matters.…
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YouTube Sponsorships Deliver Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best…
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Why Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and…
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Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a…
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Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo…
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