Tracking the success of your direct response podcast ads and YouTube endorsement campaigns can be challenging. Website traffic can be up, Podscribe can show you what’s generating interest, and your social media engagement could be rising. But landing pages are where conversions happen, and they make or break your ability…
Read MorePodcast advertising and YouTube endorsements are powerful for brands who properly utilize them to reach and connect with engaged audiences, improving awareness and ROI. So if they’re so awesome, why do some tests fail? Here are a few things to avoid-and how you can prevent them to ensure your campaigns…
Read MoreEvergreen content is like that reliable friend who’s always there for you, offering consistent value long after the initial investment has been made. In the world of podcast advertising and YouTube campaigns, evergreen strategies excel at providing ongoing returns without the need for constant financial input. Consider that lasagna recipe…
Read MoreEach type of YouTube ad serves different marketing strategies and goals, from deep engagement with dedicated videos to broader, more frequent exposure with mentions and integrated series. Brands must choose the format that best aligns with their objectives and target audience preferences. In this article we define available YouTube ad…
Read MoreThe “long tail” strategy is a powerful approach for brands looking to engage with highly specific audiences. This concept, popularized by Chris Anderson in his influential 2004 article and subsequent book, “The Long Tail: Why the Future of Business Is Selling Less of More,” shifts the focus from mainstream hits…
Read MoreWhen navigating the world of podcast advertising, it’s common to encounter the terms “podcast advertising network” and “podcast ad agency.” These two entity types, while integral to the industry, function very differently. Understanding these distinctions can help you make informed decisions that are tailored to your needs, whether you’re a…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
How to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting…
Read MorePodcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up…
Read MoreUnderstanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of…
Read MoreBehind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I…
Read MoreThe Not-So-Glamorous Grind Behind Great Podcast Ads Podcast ad campaigns may sound effortless when they hit listeners’ ears, but behind every great ad is a…
Read MorePodcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising success can sometimes feel a bit like trying to follow directions from…
Read More