Podcast advertising offers brands a unique opportunity to connect with an engaged, loyal audience, and it allows them an opportunity to reach consumers at scale. However, finding and buying the right ad space on a podcast-one with the perfect audience and delivering the right ROI-feels like striking gold. But the…
Read More
There are many tools a brand can tap into to improve their podcast and YouTube campaign success, among those impactful tools: the promo code. A meaningful promo code can make all the difference for brands looking to drive conversions across their campaigns. They provide a solid incentive for listeners to…
Read More
Tracking the success of your direct response podcast ads and YouTube endorsement campaigns can be challenging. Website traffic can be up, Podscribe can show you what’s generating interest, and your social media engagement could be rising. But landing pages are where conversions happen, and they make or break your ability…
Read More
Podcast advertising and YouTube endorsements are powerful for brands who properly utilize them to reach and connect with engaged audiences, improving awareness and ROI. So if they’re so awesome, why do some tests fail? Here are a few things to avoid-and how you can prevent them to ensure your campaigns…
Read More
Evergreen content is like that reliable friend who’s always there for you, offering consistent value long after the initial investment has been made. In the world of podcast advertising and YouTube campaigns, evergreen strategies excel at providing ongoing returns without the need for constant financial input. Consider that lasagna recipe…
Read More
Each type of YouTube ad serves different marketing strategies and goals, from deep engagement with dedicated videos to broader, more frequent exposure with mentions and integrated series. Brands must choose the format that best aligns with their objectives and target audience preferences. In this article we define available YouTube ad…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a…
Read More
Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo…
Read More
How to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting…
Read More
Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up…
Read More
Understanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of…
Read More
Behind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I…
Read More