Podcast Advertising : Boost, Drive and Build If podcast advertising is on your radar or you’re already running campaigns-there are key steps you can take to maximize your impact. Podcast advertising is a powerful tool to boost your brand awareness, drive conversions, and build customer loyalty. But success requires careful…
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Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as the “Super Bowl” of podcast advertising. With the U.S. election spotlighting the medium with presidential interviews garnering over 100M total impressions podcasting received unparalleled attention-and…
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New Year Glow to Loyalty That Grows The new year brings with it a surge of enthusiasm for change. “New Year, New You” campaigns dominate the airwaves, inspiring millions to set resolutions and take that first step toward better health and wellness. These campaigns are incredibly impactful for brands, as…
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With a curated selection of products at a low cost, starter kits give first-time buyers a low-risk opportunity to experience your brand. Companies often use starter kits to showcase their product variety and create an appealing entry point. But here’s the reality: starter kits alone won’t guarantee success. Without a…
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Monetizing YouTube content-or advertising on the platform-offers exciting opportunities for both creators and brands. Whether you’re considering YouTube AdSense, part of the YouTube Partner Program (YPP), or exploring direct sponsorships, each approach has its unique benefits. Let’s dive into how these options work, their advantages, and how to choose the…
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Pixel tracking is essential for podcast advertising to maximize campaign efficiency. This is especially true during Black Friday and Cyber Monday. But what exactly is pixel tracking, and why is it particularly critical for these high-stakes sales events? Let’s break it down. Effortlessly Blend Messages Pixel tracking is a digital tool…
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-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Performance vs. Awareness in Podcast Ads In podcast advertising, brands and marketing professionals often ask the same thing: Are you buying for performance, podcast advertising…
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Podcast Advertising Works Best When It’s Authentic If you’ve spent any time researching, buying, or creating podcast ads, you’ve probably heard it before: authenticity matters.…
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YouTube Sponsorships Deliver Ready to take your brand from “seen it” to “can’t stop thinking about it”? YouTube sponsorships might just be your next best…
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Why Smart Brands Plan Q4 Campaigns in Summer As you slip into summertime mode, Q4 might feel like a distant thought-somewhere beyond beach days and…
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Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a…
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Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo…
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