Thinking about podcast advertising but not sure where to start? You’re not alone. Podcasts offer a unique way to connect with engaged, loyal audiences through trusted voices-making ads feel more like personal recommendations than traditional marketing. But before you throw your budget at a bunch of podcast ads and hope…
Read MoreHigh-Performing Ad Copy Great podcast ads don’t happen by accident. They’re the result of smart structure, clear messaging, and host-driven authenticity. Podcast listeners trust their favorite hosts. That’s why brands like Magic Spoon, and Manscaped consistently double down on podcast advertising-it works when done right. But the difference between a…
Read MorePodcast Advertising : Boost, Drive and Build If podcast advertising is on your radar or you’re already running campaigns-there are key steps you can take to maximize your impact. Podcast advertising is a powerful tool to boost your brand awareness, drive conversions, and build customer loyalty. But success requires careful…
Read MoreKey Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as the “Super Bowl” of podcast advertising. With the U.S. election spotlighting the medium with presidential interviews garnering over 100M total impressions podcasting received unparalleled attention-and…
Read MoreNew Year Glow to Loyalty That Grows The new year brings with it a surge of enthusiasm for change. “New Year, New You” campaigns dominate the airwaves, inspiring millions to set resolutions and take that first step toward better health and wellness. These campaigns are incredibly impactful for brands, as…
Read MoreWith a curated selection of products at a low cost, starter kits give first-time buyers a low-risk opportunity to experience your brand. Companies often use starter kits to showcase their product variety and create an appealing entry point. But here’s the reality: starter kits alone won’t guarantee success. Without a…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
The Not-So-Glamorous Grind Behind Great Podcast Ads In the latest episode of AdStops – The Not-So-Glamorous Grind Behind Great Podcast Ads, Tiffany Rubenstein (CEO of ADOPTER…
Read MorePodcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising success can sometimes feel a bit like trying to follow directions from…
Read MoreBuilding High-Performance Podcast Ad Campaigns In an industry where “uncertain” is quickly becoming the default setting, marketers are being asked to do more with less-less…
Read MoreNot All Views Are Created Equal Ever wondered what actually makes a YouTube channel sponsorship-worthy? Sure, high view counts are nice, but if that’s all…
Read MoreYour Sponsorship Proposal isn’t the First Impression. Your Pitch Is. If your idea of a podcast sponsorship pitch is firing off a templated PDF that…
Read MoreYouTube Sponsorships: Cost Overview Ever sat through a YouTube ad and thought, “Hmm, wonder what it costs to get my brand in there?” Spoiler alert:…
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