Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as the “Super Bowl” of podcast advertising. With the U.S. election spotlighting the medium with presidential interviews garnering over 100M total impressions podcasting received unparalleled attention-and…
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New Year Glow to Loyalty That Grows The new year brings with it a surge of enthusiasm for change. “New Year, New You” campaigns dominate the airwaves, inspiring millions to set resolutions and take that first step toward better health and wellness. These campaigns are incredibly impactful for brands, as…
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With a curated selection of products at a low cost, starter kits give first-time buyers a low-risk opportunity to experience your brand. Companies often use starter kits to showcase their product variety and create an appealing entry point. But here’s the reality: starter kits alone won’t guarantee success. Without a…
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Monetizing YouTube content-or advertising on the platform-offers exciting opportunities for both creators and brands. Whether you’re considering YouTube AdSense, part of the YouTube Partner Program (YPP), or exploring direct sponsorships, each approach has its unique benefits. Let’s dive into how these options work, their advantages, and how to choose the…
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Pixel tracking is essential for podcast advertising to maximize campaign efficiency. This is especially true during Black Friday and Cyber Monday. But what exactly is pixel tracking, and why is it particularly critical for these high-stakes sales events? Let’s break it down. Effortlessly Blend Messages Pixel tracking is a digital tool…
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Most ads stop working once the campaign ends; however, YouTube sponsorships deliver ongoing visibility, organic traffic, and engaging content that keeps your brand relevant long after the initial investment. More than just a video platform, YouTube is the second-largest search engine in the world, right behind Google. Its combination of…
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-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Not All Views Are Created Equal Ever wondered what actually makes a YouTube channel sponsorship-worthy? Sure, high view counts are nice, but if that’s all…
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Your Sponsorship Proposal isn’t the First Impression. Your Pitch Is. If your idea of a podcast sponsorship pitch is firing off a templated PDF that…
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YouTube Sponsorships: Cost Overview Ever sat through a YouTube ad and thought, “Hmm, wonder what it costs to get my brand in there?” Spoiler alert:…
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Finding The Right Podcast Advertising Network Whether you’re a brand looking for seamless access to engaged audiences or a publisher seeking the right monetization partner,…
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Ever wondered how brands seamlessly show up in your favorite podcasts? That’s where podcast advertising services come in-helping brands connect with engaged listeners through ads…
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What Makes YouTube Advertising Effective? YouTube advertising works best when it does not feel like an ad. The secret? Seamless integration into a creator’s content,…
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