Finding The Right Podcast Advertising Network Whether you’re a brand looking for seamless access to engaged audiences or a publisher seeking the right monetization partner, choosing the right podcast ad network can make or break your campaign’s success. Navigating the many different podcast advertising networks can be daunting, especially when…
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Ever wondered how brands seamlessly show up in your favorite podcasts? That’s where podcast advertising services come in-helping brands connect with engaged listeners through ads that feel like part of the conversation. But there’s more to it than just picking a podcast and hitting “play.” What Are Podcast Advertising Services?…
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What Makes YouTube Advertising Effective? YouTube advertising works best when it does not feel like an ad. The secret? Seamless integration into a creator’s content, keeping things natural and engaging. Here’s what makes a YouTube ad campaign stand out: Creator-Brand Alignment – When a creator genuinely believes in a product,…
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What Makes a Podcast Ad Effective? When podcast advertising is done right, it doesn’t even feel like you’re listening to an ad. Yes, podcast sponsorships need to be disclosed as such, but if executed well, these ads blend effortlessly into the show. The perfect podcast ad sounds more like a…
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What Is Programmatic Advertising and Why Does It Matter? If you’ve been around podcast advertising, you’ve likely heard the term “programmatic” tossed around. Maybe you nodded in agreement, pretending you were in the loop or took a few moments to go down the Google rabbit hole trying to figure out…
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Your Customers Are Listening & Watching If you’re looking for an audience that actually listens, podcasts and YouTube ads deliver something most traditional digital ads can’t: undivided attention. Fresh 2024 listenership data confirms what many already knew (or at least suspected)-podcasts are no longer just a niche medium. In fact, the…
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-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a…
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Attribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo…
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How to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting…
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Podcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up…
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Understanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of…
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Behind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I…
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