YouTube: One of the BIGGEST Online Video Platforms in the World! If is fair to say that YouTube is one of most powerful platforms for marketers aiming to reach a broad audience. With over 2.1 billion users YouTube reported 8.1 billion U.S. dollars in worldwide advertising revenue in the YouTube…
Read MoreHow do you use YouTube to elevate and grow your brand? Today, I had the pleasure of delving deep into the heart of YouTube advertising with one of the top YouTube buyers in the world, Elsie Bernaiche. Let me tell you, this convo was nothing short of exhilarating. As we…
Read MoreThe first question a podcast advertiser has is usually about podcast advertising rates: How are podcast ad costs determined? What does CPM stand for? Are dynamic podcast ads priced the same as traditional podcast sponsorships? In this article, we will explain how podcast ad rates work with regard to podcast…
Read MorePodcast sponsorships are a hot topic for up-and-coming and well-established brands alike. In 2024, podcasts will surpass $2 billion in revenue and by 2028, that number will top $3 billion. You could say, “money talks.” literally. Podcasts have been propelling brands into the spotlight like BetterHelp, Magic Spoon Cereal, Manscaped,…
Read MoreThis is a deep dive into DesignCrowd and the long-tail success they’ve had with podcast sponsorships. It’s an example of the results you can achieve with sponsoring podcasts. As the founder of a podcast advertising agency-and someone who has worked on hundreds of campaigns-I can tell you that most podcast sponsorships…
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Podcast advertising and YouTube sponsorships thrive on the genuine connection between a host and their audience. At ADOPTER Media, we champion innovation and technology to…
Read MorePodcast advertising continues to propel brands into the zeitgeist of consumer thought through intimate storytelling. Brands like BetterHelp, Manscaped, Magic Spoon Cereal have leveraged podcasts…
Read MorePodcast sponsorship experts ADOPTER Media’s Glenn Rubenstein and Athletic Greens’ Martha Gallant discuss the benefits of sponsoring independent podcasts.Check out their chat below! (Live from…
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