The Not-So-Glamorous Grind Behind Great Podcast Ads Podcast ad campaigns may sound effortless when they hit listeners’ ears, but behind every great ad is a lot of strategy, coordination, and collaboration. In the latest episode of AdStops – The Not-So-Glamorous Grind Behind Great Podcast Ads, Tiffany Rubenstein (CEO of ADOPTER Media)…
Read MorePodcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising success can sometimes feel a bit like trying to follow directions from your GPS when it keeps “recalculating.” The data signals are there, but which ones matter most? What’s actually worth your team’s time and budget? Spoiler:…
Read MoreBuilding High-Performance Podcast Ad Campaigns In an industry where “uncertain” is quickly becoming the default setting, marketers are being asked to do more with less-less budget, less time, and less margin for error. In times like these, platforms that provide clear, trackable paths to purchase don’t just feel like a…
Read MoreNot All Views Are Created Equal Ever wondered what actually makes a YouTube channel sponsorship-worthy? Sure, high view counts are nice, but if that’s all you’re looking at, you’re missing the bigger picture. Not all views are created equal, and not every creator is the right fit for your brand.…
Read MoreYour Sponsorship Proposal isn’t the First Impression. Your Pitch Is. If your idea of a podcast sponsorship pitch is firing off a templated PDF that starts with “To whom it may concern,” I’ve got some bad news: it’s probably going straight to junk. No shame-pitching a brand isn’t easy. But…
Read MoreYouTube Sponsorships: Cost Overview Ever sat through a YouTube ad and thought, “Hmm, wonder what it costs to get my brand in there?” Spoiler alert: it’s not a one-size-fits-all answer. (Classic, right?) But don’t worry-we’re about to break it all down for you, without the fluff. Keep in Mind: Sponsorship…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
Podcast Ad Delivery We’re living in the matrix of podcast advertising-where two people can hear completely different ads on the same episode. That’s not a…
Read MoreAttribution is Everything When it comes to podcast and YouTube advertising, attribution is everything-yet it’s also one of the trickiest parts of campaign measurement. Promo…
Read MoreHow to Plan, Buy, and Scale Campaigns That Convert Whether you’re trying to figure out how much this whole thing costs, how to avoid wasting…
Read MorePodcast Ad Revenue on Track to Hit $4 Billion in 2025 In Q1 2025, ad revenues surged across major digital platforms-Meta up 16%, Google up…
Read MoreUnderstanding Podcast Ads, Simulcasts, and YouTube Advertising As podcasting and content distribution continue to evolve, many brands are eager to tap into the power of…
Read MoreBehind the Glitz If you’ve ever heard a podcast host deliver a natural, compelling ad that actually made you pause and think, “Huh, maybe I…
Read More