Finding The Right Podcast Advertising Network Whether you’re a brand looking for seamless access to engaged audiences or a publisher seeking the right monetization partner, choosing the right podcast ad network can make or break your campaign’s success. Navigating the many different podcast advertising networks can be daunting, especially when…
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Ever wondered how brands seamlessly show up in your favorite podcasts? That’s where podcast advertising services come in-helping brands connect with engaged listeners through ads that feel like part of the conversation. But there’s more to it than just picking a podcast and hitting “play.” What Are Podcast Advertising Services?…
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What Makes YouTube Advertising Effective? YouTube advertising works best when it does not feel like an ad. The secret? Seamless integration into a creator’s content, keeping things natural and engaging. Here’s what makes a YouTube ad campaign stand out: Creator-Brand Alignment – When a creator genuinely believes in a product,…
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What Makes a Podcast Ad Effective? When podcast advertising is done right, it doesn’t even feel like you’re listening to an ad. Yes, podcast sponsorships need to be disclosed as such, but if executed well, these ads blend effortlessly into the show. The perfect podcast ad sounds more like a…
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What Is Programmatic Advertising and Why Does It Matter? If you’ve been around podcast advertising, you’ve likely heard the term “programmatic” tossed around. Maybe you nodded in agreement, pretending you were in the loop or took a few moments to go down the Google rabbit hole trying to figure out…
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Your Customers Are Listening & Watching If you’re looking for an audience that actually listens, podcasts and YouTube ads deliver something most traditional digital ads can’t: undivided attention. Fresh 2024 listenership data confirms what many already knew (or at least suspected)-podcasts are no longer just a niche medium. In fact, the…
Read More"I hate most agencies, but I really like ADOPTER Media."
-Kevin Moran, Co-Founder, Beam
Featured Industry Post
The Not-So-Glamorous Grind Behind Great Podcast Ads In the latest episode of AdStops – The Not-So-Glamorous Grind Behind Great Podcast Ads, Tiffany Rubenstein (CEO of ADOPTER…
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Podcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising success can sometimes feel a bit like trying to follow directions from…
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Building High-Performance Podcast Ad Campaigns In an industry where “uncertain” is quickly becoming the default setting, marketers are being asked to do more with less-less…
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Not All Views Are Created Equal Ever wondered what actually makes a YouTube channel sponsorship-worthy? Sure, high view counts are nice, but if that’s all…
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Your Sponsorship Proposal isn’t the First Impression. Your Pitch Is. If your idea of a podcast sponsorship pitch is firing off a templated PDF that…
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YouTube Sponsorships: Cost Overview Ever sat through a YouTube ad and thought, “Hmm, wonder what it costs to get my brand in there?” Spoiler alert:…
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