Glenn Rubenstein is the Founder of
a Podcast Advertising Agency.
Since 2012, Glenn Rubenstein has helped companies grow their business through podcast advertising.
Glenn Rubenstein founded ADOPTER Media at the start of 2016 as an independent podcast advertising agency. Since then, he and his team have worked with startups and established brands to help plan, launch, and manage hundreds of podcast sponsorships.
Working with over a thousand of the top podcasts (and growing), ADOPTER Media has built strong relationships across the entire podcasting industry—from podcast networks to independent podcasters.
Wrote The Book
on Podcast Advertising.
Glenn Rubenstein is the author of “Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers.”
The book has been called “the definitive guide to podcast advertising.” It’s the first complete guide to advertising on podcasts, receiving praise from podcasters and advertisers alike.
Recognized as an expert on podcast advertising, Glenn has spoken at the National Association of Broadcasters convention, is regularly quoted in coverage of the industry, and is often a guest on business and marketing podcasts. He’s also the host of the very first podcast dedicated to podcast advertising.
Glenn shares his views on the industry via Twitter and LinkedIn, as well as on ADOPTER Media’s Podcast Advertising News & Analysis blog.
in Years and Dollars.
Prior to founding ADOPTER Media, Glenn spent four years at the heart of TWiT (the world’s largest tech podcast network and an innovator in the field).
At TWiT, Glenn was the Director of Marketing. He also began his career in podcast ad sales. During that time, he had the unique opportunity to be involved in almost every aspect of the business.
Over his four years at the network, Glenn secured advertising contracts and sponsorships from dozens of companies. His clients included lynda.com, BarkBox, Digital Ocean, Slack, ITProTV, Drobo, and Igloo Software (just to name a few).
Developing his own education-based approach to selling, his collaborative relationships expanded to 360-degree account planning and management, closing millions of dollars in podcast ad sales.
These close working relationships gave him the idea to start a fully-independent podcast advertising agency:
“For years, almost every company I worked with asked for help finding other opportunities. I quickly recognized what many podcast networks and old-school media agencies were doing wrong. The need for a dedicated podcast advertising solution kept growing. With ADOPTER Media, my years of experience and knowledge give our clients an unfair advantage to help them succeed.”
– Glenn Rubenstein
Glenn Rubenstein began his career in 1990, as a tech journalist writing for the San Francisco Examiner. (Soon after, he started making TV and radio appearances. This is how he met TWiT founder Leo Laporte.)
In 1993, Glenn was one of the original Contributors for WIRED Magazine. He went on to become an Editor at GameSpot in 1996, later followed by a Senior Editor position at CNET in 2000.
Throughout his career, he has also consulted with advertising, marketing, and PR agencies on how to reach tech-savvy audiences.
In 2006, Glenn worked as a writer, director, and producer on the groundbreaking YouTube video series Lonelygirl15. Among his credits is the first YouTube paid product integration of its kind, which he co-wrote for Hershey’s IceBreaker Sours.
Contact Glenn Rubenstein and ADOPTER Media to discuss how podcast advertising can help grow your business.