How to Sponsor a YouTuber

Get Tips From a Top Buyer! Sponsoring a YouTuber involves so much more than just financial transactions – it’s a strategic partnership. While there’s no exact science to guarantee success, paying a creator a flat rate for a spotlight on their channel is a brand…

YouTube: One of the BIGGEST Online Video Platforms in the World! If is fair to say that YouTube is one of most powerful platforms for marketers aiming to reach a broad audience. With over 2.1 billion users YouTube reported 8.1 billion U.S. dollars in worldwide…

How do you use YouTube to elevate and grow your brand? Today, I had the pleasure of delving deep into the heart of YouTube advertising with one of the top YouTube buyers in the world, Elsie Bernaiche. Let me tell you, this convo was nothing…

Podcast advertising rates are the cornerstone of podcast sponsorships. In fact, the first question a podcast advertiser has is usually about podcast advertising rates: How are podcast ad costs determined? What does CPM stand for? Are dynamic podcast ads priced the same as traditional podcast…

Podcast sponsorships are a hot topic for up-and-coming and well-established brands alike. In 2024, podcasts will surpass $2 billion in revenue and by 2028, that number will top $3 billion. You could say, “money talks.” literally. Podcasts have been propelling brands into the spotlight like…

This is a deep dive into DesignCrowd and the long-tail success they’ve had with podcast sponsorships. It’s an example of the results you can achieve with sponsoring podcasts. As the founder of a podcast advertising agency-and someone who has worked on hundreds of campaigns-I can tell…