Podcast Advertising Examples
What Makes a Podcast Ad Effective? When podcast advertising is done right, it doesn’t even feel like you’re listening to an ad. Yes, podcast sponsorships need to be disclosed as such, but if executed well, these ads blend effortlessly into the show. The perfect podcast…
Programmatic Advertising in Podcasting: What it is & How it Works
What Is Programmatic Advertising and Why Does It Matter? If you’ve been around podcast advertising, you’ve likely heard the term “programmatic” tossed around. Maybe you nodded in agreement, pretending you were in the loop or took a few moments to go down the Google rabbit…
Podcast Advertising Statistics: Understanding Brand Connection
Your Customers Are Listening & Watching If you’re looking for an audience that actually listens, podcasts and YouTube ads deliver something most traditional digital ads can’t: undivided attention. Fresh 2024 listenership data confirms what many already knew (or at least suspected)-podcasts are no longer just a…
How to Start (or Refresh) Your Podcast Advertising Campaign
Thinking about podcast advertising but not sure where to start? You’re not alone. Podcasts offer a unique way to connect with engaged, loyal audiences through trusted voices-making ads feel more like personal recommendations than traditional marketing. But before you throw your budget at a bunch…
Podcast Ad Copy: Create Ads That Drive Results
High-Performing Ad Copy Great podcast ads don’t happen by accident. They’re the result of smart structure, clear messaging, and host-driven authenticity. Podcast listeners trust their favorite hosts. That’s why brands like Magic Spoon, and Manscaped consistently double down on podcast advertising-it works when done right….
Set Yourself Up for Podcast Advertising Success
Podcast Advertising : Boost, Drive and Build If podcast advertising is on your radar or you’re already running campaigns-there are key steps you can take to maximize your impact. Podcast advertising is a powerful tool to boost your brand awareness, drive conversions, and build customer…
Podcast Advertising Market Research Report
Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as the “Super Bowl” of podcast advertising. With the U.S. election spotlighting the medium with presidential interviews garnering over 100M total…
Maximizing Podcast Advertising ROI: Seasonal and Year-Round Wellness Campaigns
New Year Glow to Loyalty That Grows The new year brings with it a surge of enthusiasm for change. “New Year, New You” campaigns dominate the airwaves, inspiring millions to set resolutions and take that first step toward better health and wellness. These campaigns are…
Podcast Advertising Starter Kits: Strategies for Success
With a curated selection of products at a low cost, starter kits give first-time buyers a low-risk opportunity to experience your brand. Companies often use starter kits to showcase their product variety and create an appealing entry point. But here’s the reality: starter kits alone…
YouTube AdSense and Direct Sponsorships: Finding the Right Fit
Monetizing YouTube content-or advertising on the platform-offers exciting opportunities for both creators and brands. Whether you’re considering YouTube AdSense, part of the YouTube Partner Program (YPP), or exploring direct sponsorships, each approach has its unique benefits. Let’s dive into how these options work, their advantages,…
