This is a podcast advertising case study about DesignCrowd and the success they’ve had sponsoring podcasts. It’s also an example of the longer-term (or “long tail”) results you can achieve with podcast ads. As the founder of a podcast advertising agency–and someone who has worked on hundreds of campaigns–I can tell you that most podcast sponsorships […]
Podcast Advertising Rates Explained
If you’re looking to sponsor podcasts, you probably have questions about podcast advertising rates: How are costs determined? What does CPM stand for? Are dynamic podcast ads priced the same as traditional podcast sponsorships? In this article, we’ll explain how podcast ad rates work with regard to podcast advertising costs.
Podcast Ad Sales Isn’t About Selling
I began my career in podcast ad sales back in 2012. I was working at TWiT as the Director of Marketing, when an opportunity arose to be a part of the CEO’s recently formed in-house sales team. Within days, I was given a lead for a potential client and I had my first sales call. At the […]
The First Podcast Ad I Ever Heard
The first podcast ad that I ever heard was on The Adam Carolla Show. This was back in 2010. The phrasing and introduction now seem common, but they weren’t at the time. I remember when I first heard Adam say he wanted to take a moment and thank his sponsor. It got my attention. Who sponsors a […]