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March 18, 2022 By Glenn Rubenstein

Podcast Advertising Strategy: The Power of Independent Podcasters

Podcast sponsorship experts ADOPTER Media’s Glenn Rubenstein and Athletic Greens’ Martha Gallant discuss the benefits of sponsoring independent podcasts. (Live from the X Fronts) GR: I’m Glenn Rubenstein from the podcast advertising agency ADOPTER Media. I am here today to talk with Martha Gallant, the Senior Director of Audio Partnerships at Athletic Greens. How are […]

Filed Under: podcast, Podcast Advertising, Podcast Sales

August 18, 2017 By Glenn Rubenstein

Podcast Advertising Case Study: DesignCrowd & The Long Tail

This is a podcast advertising case study about DesignCrowd and the success they’ve had sponsoring podcasts. It’s also an example of the longer-term (or “long tail”) results you can achieve with podcast ads. As the founder of a podcast advertising agency–and someone who has worked on hundreds of campaigns–I can tell you that most podcast sponsorships […]

Filed Under: Podcast Advertising, Podcast Advertising Case Studies

June 6, 2017 By Glenn Rubenstein

Podcast Advertising Rates Explained

If you’re looking to sponsor podcasts, you probably have questions about podcast advertising rates: How are costs determined? What does CPM stand for? Are dynamic podcast ads priced the same as traditional podcast sponsorships? In this article, we’ll explain how podcast ad rates work with regard to podcast advertising costs.

Filed Under: Podcast Advertising, Podcast Advertising Rates

April 21, 2017 By Glenn Rubenstein

Podcast Ad Sales Isn’t About Selling

I began my career in podcast ad sales back in 2012. I was working at TWiT as the Director of Marketing, when an opportunity arose to be a part of the CEO’s recently formed in-house sales team. Within days, I was given a lead for a potential client and I had my first sales call. At the […]

Filed Under: Podcast Advertising, Podcast Sales

March 10, 2017 By Glenn Rubenstein

The First Podcast Ad I Ever Heard

The first podcast ad that I ever heard was on The Adam Carolla Show. This was back in 2010. The phrasing and introduction now seem common, but they weren’t at the time. I remember when I first heard Adam say he wanted to take a moment and thank his sponsor. It got my attention. Who sponsors a […]

Filed Under: Ad Examples, Podcast Advertising, Podcast History


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Recent Posts

  • Podcast Advertising Strategy: The Power of Independent Podcasters
  • Podcast Advertising Case Study: DesignCrowd & The Long Tail
  • Podcast Advertising Rates Explained
  • The MP3 Made Podcasts Possible
  • The Story of The ManGrate and Its Podcast Ads

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  • podcast
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  • Podcast Advertising Case Studies
  • Podcast Advertising Rates
  • Podcast History
  • Podcast Sales
Glenn Rubenstein
Glenn Rubenstein is the founder of ADOPTER Media, a podcast advertising agency. He is also the author of "Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers."

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