Building Podcast Ad Success: Lessons from AdStops
The Not-So-Glamorous Grind Behind Great Podcast Ads
Podcast ad campaigns may sound effortless when they hit listeners’ ears, but behind every great ad is a lot of strategy, coordination, and collaboration.
In the latest episode of AdStops – The Not-So-Glamorous Grind Behind Great Podcast Ads, Tiffany Rubenstein (CEO of ADOPTER Media) and Angela Stiveson (Director of Ad Operations) break down the essential steps brands, hosts, and networks take to build podcast ad success—long before the host ever hits “record.”
Why Onboarding Matters More Than You Think
Before a campaign can launch, there’s a whole behind-the-scenes world of coordination between the ad ops team, the client, the network, and the podcast host. The goal? To make sure every element—from ad copy to promo codes—is clean, clear, and built to perform.
This episode unpacks what it really takes to launch a campaign that sticks:
- Crafting ad copy that actually converts
- Securing unique and easy-to-remember promo codes (spoiler: “mom” and “murder” are likely taken)
- Building listener-friendly landing pages with clean URL structures
- Coordinating product samples—without accidentally shipping a California king mattress to someone expecting a standard
It also goes into the onboarding calls themselves—how they help align hosts with the brand’s tone, compliance expectations, and campaign goals, and why they’re a critical (if often overlooked) step in the process.
“Spectacular podcast ads are preceded by unspectacular preparation. And that’s what ad ops is—getting all the details right so the campaign can shine.” — Angela Stiveson
For Brands, Networks, Podcasters and More...
Whether you’re launching your first campaign or managing your fiftieth, this episode is packed with practical insights. It’s especially useful for:
- Brands entering the podcast space who want to start strong
- Podcasters curious about what it takes to deliver a standout host-read
- Marketers and ad ops professionals looking for a candid look at what really happens in the early days of a campaign
No fluff. No guesswork. Just the good stuff.
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Interested in a full step-by-step breakdown of onboarding? Check out our Podcast Campaign Onboarding Guide.
Listeners can subscribe to AdStops via their favorite podcast platform
ADOPTER Media
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