Podcast Advertising Sold Me On It: What I Bought and Loved
At ADOPTER Media, we live podcast advertising.
Every day, we hear hosts pitch everything from meal kits to mattresses. Some might think constant exposure would make us immune, but here’s the surprise twist: even the most seasoned ad experts among us are captivated by ads that just get it right. That’s the magic of a well-crafted podcast ad or YouTube integration — they can catch our attention, inspire a purchase, and sometimes even turn us into lifelong fans. Curious about which ads managed to hook us?
Here’s a look at some that broke through our professional armor and led us straight to the “buy now” button!
Angela Stiveson’s Must-Have: Pretty Litter for Blackjack
Where I Heard It: Two Girls One Ghost
The Spark: The ad’s promise of convenience and health monitoring features
Why It Stood Out: "Pretty Litter was an immediate must-buy for me because it ships right to your door. No more lugging heavy cat litter from the store to my car to the house. But even more important, Pretty Litter changes color to detect potential health issues, which was invaluable for my cat, Blackjack, who had a history of gut, allergy, and kidney issues. With the color-changing feature, I felt more equipped to discuss his health with the vet."
Is It Still in Use?: "I used Pretty Litter until Blackjack passed away, and it was a huge help during his life. I also loved that it absorbed better and had less smell than traditional litter."
Adam McNeil’s Choice: Warby Parker Glasses
Where I Heard It: Work/Life podcast with Adam Grant
The Spark: A unique, integrated ad that explored Warby Parker’s workplace values
Why It Stood Out: "What drew me in was the host’s deep dive into Warby Parker's workplace and values. It felt more like an insightful conversation than an ad, and I loved how it blended seamlessly into the episode content."
Is It Still in Use?: "Absolutely. I've owned several pairs over the years and still wear them today!"
Tiffany Rubenstein’s Podcast Advertising Find: Article Furniture
Where I Heard It: My Favorite Murder
The Spark: A timely ad that aligned with my furniture needs
Why It Stood Out: "I happened to need a console table when I heard the Article Furniture ad, and the combination of style, price, and timing was perfect. I checked it out immediately, and now it’s a staple in my entryway."
Is It Still in Use?: "Yes, it was a sofa table in my old house and now serves as a functional entryway piece."
Glenn Rubenstein’s Sponsored Craving: Nature Box
Where I Heard It: The Adam Carolla Show and This Week in Tech
The Spark: The perfect description of Nature Box’s dried pineapple rings
Why It Stood Out: "Both Leo Laporte and Adam Carolla described Nature Box’s pineapple rings as the ideal balance of sweet and tart, and they weren't the typical overly-candied kind. I ordered my first box immediately, became a longtime subscriber, and told everyone I knew about it."
Is It Still in Use?: "Yes, and I even got friends to subscribe. It was that good!"
Even when we’re exposed to ads all day, the savviest podcast advertising professional can’t resist a well-placed, authentic pitch. The best ads connect with us on a human level, sparking curiosity and tapping into real-life needs. So, if you’re wondering how to make your brand remember this: authenticity, timing, and a genuine understanding of your audience will make all the difference. After all, even the pros can’t resist a great ad!
Podcast advertising offers a powerful path for achieving meaningful, lasting connections with consumers. If you are considering adding podcast advertising to your campaign strategy—or at least curious about its potential, check out our beginner's guide on why it outperforms here.
ADOPTER Media
We believe in data-driven results and are dedicated to helping everyone make better decisions and advance their work using a platform trusted by Fortune 500 companies and beloved regional brands alike. Have a question about podcast advertising or YouTube sponosrship? Connect with us and we will be happy to help!
